Video View Rate by Keyword measures the percentage of impressions that result in video views for ads targeted to specific keywords. This breakdown helps identify which keywords and search terms drive the highest video engagement rates among Reddit users. Understanding view rate performance by keyword enables advertisers to optimize their keyword targeting strategy and improve overall video content performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video View Rate by Keyword using Databox, follow these steps:
Clicks measure the number of times users actively engage with your Reddit ads by clicking on them. This interaction indicates a user's interest in learning more about your offering or visiting your destination URL. Each click represents a potential customer taking a deliberate action to engage with your brand, making this a crucial metric for measuring ad effectiveness and user engagement.
CTR by Campaign measures the click-through rate performance across different advertising campaigns, helping identify which campaign strategies are most effective at engaging users. This metric provides insights into how well each campaign's messaging, targeting, and creative elements resonate with its intended audience. By comparing CTR across campaigns, advertisers can optimize their campaign strategies, budget allocation, and targeting approaches to maximize user engagement.
CPC by Keyword analyzes the average cost per click for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective user engagement. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding CPC performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
Impressions measure the total number of times your Reddit ads are displayed to users, providing essential data about your advertising reach and visibility. Each impression represents an opportunity for your brand to capture user attention and drive engagement with your content. This metric helps evaluate your campaign's overall exposure and is crucial for understanding your share of voice on the platform.
CPV by Community tracks the average cost per video view for ads within specific Reddit communities (subreddits), providing insights into which communities deliver video views most cost-effectively. This metric helps identify subreddits where your target audience is most likely to engage with video content while maintaining optimal cost efficiency. By analyzing CPV at the community level, advertisers can make data-driven decisions about which subreddits to target and how to allocate their video advertising budget effectively.
Frequency by Keyword measures the average number of times users see ads associated with specific keywords in your Reddit advertising campaigns. This metric helps identify which search terms may be experiencing ad fatigue or underexposure based on how frequently the associated ads are shown to users. By tracking frequency at the keyword level, advertisers can optimize their keyword targeting strategy and ad rotation to maintain optimal visibility while preventing audience saturation.
Video Completion Rate by Campaign measures the percentage of users who watched video ads to completion across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and messaging approaches are most effective at maintaining viewer attention throughout video content. By analyzing completion rates at the campaign level, advertisers can optimize their video content strategy and targeting to maximize engagement and viewer retention.
Video Starts by Ad tracks the number of video ad starts for each individual ad, providing detailed insights into which specific video creatives successfully capture viewer attention. This metric helps identify the most effective combinations of thumbnails, titles, and preview content that drive users to begin watching video ads. By analyzing video starts at the ad level, advertisers can continuously optimize their creative approach and improve the initial engagement rate of their video campaigns.