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Playmaker Spotlight: Promise Ewiwilem, Principal Sales Development Representative
People & Culture

Playmaker Spotlight: Promise Ewiwilem, Principal Sales Development Representative

In Playmaker Spotlight, we get up close (and sometimes personal) with a valuable team member whose individual contributions shouldn’t be overlooked but instead used to ...

Špela Jurič's avatar by Špela Jurič | Jul 28, 2025
Zero-Click Content Isn’t the Enemy of ROI – It’s the Future (w/ Amanda Natividad, SparkToro)
Playbooks

Zero-Click Content Isn’t the Enemy of ROI – It’s the Future (w/ Amanda Natividad, SparkToro)

Amanda Natividad coined the term “zero-click content,” and now it’s everywhere. But there’s still a lot of confusion about what it is, how to do ...

Ali Orlando Wert's avatar by Ali Orlando Wert | Sep 8, 2025
Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both
Reporting

Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both

Analytics and reporting can help businesses transform data into actionable insights, identify customer behavior patterns, measure each department’s performance, and improve operational efficiency. And this ...

Filip Stojanovic's avatar by Filip Stojanovic | Jul 16, 2025
40+ B2B Marketing Statistics to Know When Building Strategy for 2025
Marketing

40+ B2B Marketing Statistics to Know When Building Strategy for 2025

Among the emerging AI tools, more and more companies adopting a data-driven approach, and numerous Google updates, B2B marketing has seen many changes over the ...

Stefana Zaric's avatar by Stefana Zaric | Mar 4
How Wynter Builds (and Measures) a Brand-First Marketing Strategy
Playbooks

How Wynter Builds (and Measures) a Brand-First Marketing Strategy

With organic traffic still plummeting, many B2B brands are searching for new ways to make up the gap in leads. An oldie but goody that’s ...

Ali Orlando Wert's avatar by Ali Orlando Wert | Jul 10, 2025
HubSpot Reporting Dashboards Used by Revenue Experts: Real Templates, Pro Tips
Marketing

HubSpot Reporting Dashboards Used by Revenue Experts: Real Templates, Pro Tips

As a current HubSpot user and veteran of a HubSpot partner agency, I know first-hand how powerful HubSpot is. And they’ve built a lot of ...

Ali Orlando Wert's avatar by Ali Orlando Wert | Sep 8, 2025
Data Cleaning Best Practices: The Foundation for Reliable Reporting Across Teams
Reporting

Data Cleaning Best Practices: The Foundation for Reliable Reporting Across Teams

Here’s the truth: without proper data cleaning, your dashboards, forecasts, and strategy are built on shaky ground. In fact, bad data is already costing U.S. ...

Emil Korpar's avatar by Emil Korpar | Jan 26
Impact of Generative AI & Changing Search Habits in the SEO Industry
Uncategorized

Impact of Generative AI & Changing Search Habits in the SEO Industry

The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...

Nevena Rudan's avatar by Nevena Rudan | Sep 28, 2025
Why Transparency Is a Cornerstone of How We Work at Databox
People & Culture

Why Transparency Is a Cornerstone of How We Work at Databox

At Databox, we talk a lot about accountability, team alignment, and empowerment. But one principle makes all of that possible: transparency. And when we say ...

Špela Jurič's avatar by Špela Jurič | May 26, 2025