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10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
KPIs & Metrics

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
Playmaker Spotlight: Emil Korpar, Director of Customer & Technical Support
People & Culture

Playmaker Spotlight: Emil Korpar, Director of Customer & Technical Support

In Playmaker Spotlight, we get up-close (and sometimes personal) with one of our valuable team members whose individual contributions shouldn’t stay under the radar but rather be used to learn more about their unique experience.

Masa Sajko's avatar by Masa Sajko | Apr 24, 2024
How to Write a Monthly Business Report? 5 Report Examples and Templates
Reporting

How to Write a Monthly Business Report? 5 Report Examples and Templates

Monthly business reports are one of the best ways to keep your internal stakeholders in the loop and make sure they are up to date ...

Filip Stojanovic's avatar by Filip Stojanovic | Jun 26
8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Marketing

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...

Melissa King's avatar by Melissa King | Jul 15, 2022
40 Digital Marketing Software Tools Top Agencies Recommend
Agencies

40 Digital Marketing Software Tools Top Agencies Recommend

Is your agency actively evaluating new digital marketing tools to improve performance, systems, and processes? Well, there are more than 8,000 marketing tools to consider. ...

Tamara Omerovic's avatar by Tamara Omerovic | May 2, 2024
Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ecommerce

Ecommerce Analytics 101: How to Drive More Online Sales With Data

Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...

Masooma Memon's avatar by Masooma Memon | Nov 24, 2022
4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics
Google Analytics

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics

If you have ever tried to measure word-of-mouth traffic, you know how frustrating it can be.  You have a sneaky sense that your recent podcast ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2023
Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords
Google Ads

Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords

Did you know that phone calls are responsible for more than 40% of all search-related conversions? Not only that, the majority of eCommerce businesses nowadays ...

Filip Stojanovic's avatar by Filip Stojanovic | Feb 7, 2022
How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger
Sales

How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger

Bigger isn’t always better when it comes to your sales pipeline.  In fact, many SDRs, AEs, and sales managers alike conflate having a big sales ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2024