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Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
Reporting

Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance

According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...

Stefana Zaric's avatar by Stefana Zaric | Sep 5, 2023
How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies
Ecommerce

How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies

If you are like most ecommerce businesses, you are likely setting goals based on what you think needs to happen.  While this can work, it ...

Jessica Malnik's avatar by Jessica Malnik | Nov 24, 2022
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
Goals & Forecasts

Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes

You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...

Masooma Memon's avatar by Masooma Memon | May 11, 2022
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
KPIs & Metrics

Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team

Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...

Masooma Memon's avatar by Masooma Memon | May 5, 2022
​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
KPIs & Metrics

​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns

Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business
Marketing

A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business

Think about when you make non-routine purchases. Where do you learn about solutions to your needs and desires? Which sources do you consult to make ...

Sam O'Brian's avatar by Sam O'Brian | May 12, 2023
Track Your Data Anywhere: Databox for Apple Watch, Plus Widgets
Product Updates

Track Your Data Anywhere: Databox for Apple Watch, Plus Widgets

Now you can glance at your KPIs in real-time on your phone or Apple Watch.

Marija Hladni's avatar by Marija Hladni | Dec 18, 2023
Business Intelligence Reporting: Definition, Benefits and Best Practices
Reporting

Business Intelligence Reporting: Definition, Benefits and Best Practices

Business intelligence reporting is a highly sought-after set of skills in the data industry. In fact, we surveyed dozens of analysts and business intelligence professionals ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Apr 15, 2024
How to Measure Your Share of Voice on Social Media
Marketing

How to Measure Your Share of Voice on Social Media

If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025