Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins
You ever notice when people talk about growth, they often talk about the big finishes. How about when things are at near zero? That’s the ...
by Spela Mlekuz · Sep 16, 2019
Here’s How to Use Ahrefs for SEO (According to 97 Marketers)
Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...
by Jessica Greene · Oct 1
11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic
If you’re like most marketers, you put a lot of time, effort, and money into producing content. So, you probably also look for ways to ...
by Kiera Abbamonte · Feb 13, 2023
The Methods and Tools 57 Agencies Use to Measure Social Media ROI
46% of marketing agencies say selling clients on the value of social media marketing is a challenge. We recently teamed up with Sprout Social to ...
by Tamara Omerovic · Jan 21, 2023
No Degree Needed: Do These Things to Get a Job in Digital Marketing.
There are over 840,000 people on LinkedIn with the word “marketer” or “marketing” in their job title––and that’s in the U.S. alone. It’s clearly an ...
by Elise Dopson · Jun 3, 2025
How Twenty-First Digital Identifies Performance Trends Across All Client Accounts with Databox
Recently, Melissa Chowning and Natalie Paschall sat down with Databox’s own Tory Sher to discuss how Databox has helped their agency, Twenty-First Digital, shift from ...
by Victoria Sher · Jan 10, 2022
14 Free Ways to Research and Analyze Keywords for Blog Posts
Keyword research and analysis can be costly, but it doesn’t have to be. For access to industry-leading keyword research tools like Moz, Ahrefs, or SEMrush, ...
by Dann Albright · Jun 3, 2025
14 Ways to Leverage Sales Automation Tools to Close Deals Faster
As any good marketer or salesperson knows, all the tools in the world won’t do you any good unless you know how to use them ...
by Kiera Abbamonte · Jun 12, 2023
How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value
For many companies, once they reach a certain size, generating additional revenue from current customers is more efficient (and often easier) than generating new revenue ...
by Elise Dopson · Sep 3, 2021
19 Tried-and-True Lead Nurturing Tips for Closing More Deals
Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal. A report recently found that ...
by Elise Dopson · Jan 23, 2023
26 Marketing Agency Account Manager Interview Questions
Talent can be one of the main competitive advantages for a marketing agency. And perhaps no role is more important than that of the account ...
by Tamara Omerovic · Jul 30, 2021
The 44 Most Destructive SEO Myths (According to 120 SEOs)
When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...
by Jessica Greene · Aug 22, 2023
How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate
The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...
by Jessica Greene · Jul 10, 2025
How to Improve The Conversion Rate of Every Video You Produce
When you talk about conversion rate from video, it can mean a lot of different things. It could mean a lead capture directly from the ...
by Gabriel Marguglio · May 4, 2024
17 Financial KPIs Every Sales and Marketing Team Should Track
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
by Jessica Greene · Jun 3, 2025
6 Ways to Improve the Video Play Rate for Every Video You Create
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
by Jessica Greene · Dec 18, 2023
How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)
Danielle Best of ClearPivot recently sat down with Databox’s Tory Sher for a discussion around reporting processes, and specifically, how Databox has helped them improve. ...
by Victoria Sher · Dec 20, 2023
How to Measure & Improve Your Video Play Rate
With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...
by Gabriel Marguglio · Jul 30, 2019
How to Get Higher Conversion Rates on Your Website with Chatbots
One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing. We’ve now ...
by Chris Handy · Jul 26, 2019
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...
by Kiera Abbamonte · Apr 22, 2024
Freemium vs. Free Trial: Which is the Better Model for Your Business?
“Grab your free 14-day trial,” and “Gain free access”: They’re two call-to-action phrases used on a huge volume of SaaS websites. Sure, each has its ...
by Elise Dopson · Oct 27