Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
34 Tips for Delivering Powerful SEO Reports For Clients
What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...
by Jessica Malnik · Feb 1, 2023
Facebook Ad Placements: How Do They Compare & Which Perform Best?
It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...
by Elise Dopson · May 11, 2022
How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients
You may have heard of Robbie Richards, the marketing director of Virayo Marketing, from his eponymous blog and SEO training course The SEO Playbook. Professional ...
by Elizabeth Wellington · Jan 10, 2022
New: Create Reusable Templates in Databox & Save Hours on Client Reports
How much time do you, or your team, spend creating client reports every month? Imagine that you only had to create reports once and could ...
by Tamara Omerovic · Dec 18, 2023
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…
“It’s not what happens to you, but how you react to it that matters.” – Epictetus Editor’s note: In collaboration with our friends at Lola.com, ...
by Belynda Cianci · Nov 29, 2021
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...
by Elise Dopson · May 29, 2024
The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million
In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...
by Kiera Abbamonte · Sep 19, 2021
11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance
When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...
by Elise Dopson · Apr 25, 2022
The B2B Sales KPIs You Should Be Tracking According to 60+ Experts
The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...
by Belynda Cianci · Dec 20, 2023
30+ Tips for Organized, Actionable Facebook Ads Dashboards
Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...
by Belynda Cianci · May 17, 2022
How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention
When Social Hustle co-founders Dalin Bernard and Christopher Parrett took on a small consulting project together, they had no idea it was the beginning of a ...
by Elizabeth Wellington · Mar 9, 2020
36 Local SEO Metrics That Every Local Business Should Be Tracking
Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on ...
by Belynda Cianci · Apr 17, 2023
How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting
SmartBug Media is a fully remote inbound marketing agency with 85 team members working across the United States and Canada, and around the globe with ...
by Elizabeth Wellington · Apr 21, 2022
21 Practical Tips for Building Better Business Dashboards
These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...
by Jessica Malnik · Apr 22, 2022
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Quick….which social media channel is driving the most traffic to your website? Do image posts have more engagement than videos on Facebook? What about Twitter? ...
by Jessica Malnik · Jul 18, 2024
22 Ideas for Using Data to Inspire Your Content Marketing Strategy
Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...
by Elise Dopson · Jul 25, 2024
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most
On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...
by Elise Dopson · Aug 19, 2021
14 Things You Must Include In Your Weekly Sales Activity Report
New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...
by Jessica Malnik · Dec 20, 2023
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...
by Kiera Abbamonte · Sep 19, 2021
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.
by Jessica Malnik · May 6, 2022
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
by Elise Dopson · Sep 8, 2023