Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
11 Tips for Creating An Actionable SEO Marketing Dashboard
You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...
by Elise Dopson · May 19, 2022
How to Set, Track, & Achieve Your Monthly Sales Goals
Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...
by Elise Dopson · Dec 20, 2023
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
“Don’t sugar-coat it.”— Everyone Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...
by Belynda Cianci · May 5, 2024
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...
by Jessica Malnik · Aug 2, 2024
Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...
by Elise Dopson · Jan 16, 2023
The 22 Essential Startup Marketing KPIs for Measuring Traction
If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...
by Kiera Abbamonte · May 17, 2022
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...
by Belynda Cianci · Sep 3, 2021
How to Use Google Sheets + Databox to Track & Visualize Performance
How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...
by Tamara Omerovic · Dec 18, 2023
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
by Spela Mlekuz · Apr 8, 2022
The Definitive List of Marketing KPIs Every Team Should Track
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
by Jessica Malnik · May 19, 2022
How to Create SMART Marketing Goals That Your Team Will Actually Hit
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
by Elise Dopson · May 17, 2022
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...
by Tamara Omerovic · Dec 18, 2023
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
How many leads did you generate from organic search traffic? What percentage of sales came from social media? How many new email subscribers did you ...
by Jessica Malnik · Jan 7, 2022
13 Tips for Setting (and Achieving) Your Marketing Goals
Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...
by Jessica Malnik · Apr 23, 2024
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...
by Elise Dopson · Mar 16, 2023
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...
by Belynda Cianci · Mar 17, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...
by Elise Dopson · Dec 16, 2021
The 20 Most Important B2B KPIs According to More Than 50 Businesses
There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...
by Elise Dopson · Feb 2, 2023
7 Essential Metrics to Include in Every Weekly Marketing Report
Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...
by Belynda Cianci · Jul 25, 2024
26 Tips for Properly Setting Up Google Analytics On Your Website
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
by Jessica Malnik · Jan 9, 2022
What to Include in Your Daily Marketing Report: A 16-Point Checklist
A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...
by Elise Dopson · May 2, 2024