Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
New: Create Custom Metrics for Pipedrive CRM, HubSpot CRM, and HubSpot Marketing with Metric Builder
Let’s face it––sometimes the metrics available by default in the tools we use just aren’t enough. Sometimes, we need to dig deeper into performance to ...
by Marija Hladni · Jul 6, 2023
7 Examples of Great Testimonial Pages That Generate Sales
Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...
by Masooma Memon · Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...
by Masooma Memon · Feb 1, 2023
5 Proven Strategies to Get More Client Referrals for Your Agency
News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...
by Stefana Zaric · Nov 6, 2023
How to Track Multiple Facebook Ad Campaigns
Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about tracking multiple Facebook Ad Campaigns in Databox. But, let’s first ...
by Tamara Omerovic · Dec 20, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...
by Stefana Zaric · Mar 29, 2022
Sales Volume: Why It Matters and 12 Ways to Increase It
Most entrepreneurs, salespeople, and marketers are already tracking leads and revenue. There is another metric that’s just as important to track, especially for B2C businesses, ...
by Jessica Malnik · Dec 20, 2023
What Is a Google Knowledge Panel and How to Get One?
Admittedly, scoring a Google Knowledge Panel for your business is a bit more challenging than optimizing for other SERP features. The reason? You can’t create ...
by Masooma Memon · Dec 13, 2022
What Is a Good Audience Size For Facebook Ads?
Wondering what’s the ideal Facebook audience size for your ads? As much as you’d like, you can’t close your eye and pick a number. What’s ...
by Masooma Memon · Mar 21, 2023
Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021
We asked over 60 Instagram marketing experts what the most common Instagram mistakes businesses make are. Here’s what they voted:
by Lily Ugbaja · Mar 4, 2022
How Effective Are Your Landing Pages?
Hello everyone. Welcome to another episode of Data Snacks. Today, we’re going to talk about Landing Pages, and more specifically, how to properly track how ...
by Tamara Omerovic · Dec 20, 2023
Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?
When you’re dehydrated, you won’t stop until you find water to quench your thirst. You’ll have that unwavering commitment to finding something to drink, even ...
by Stefana Zaric · Jan 31, 2023
8 Common Mistakes in Data Analysis for Marketers to Avoid
If you make mistakes when analyzing your marketing data, you’re not alone. We surveyed marketing data professionals about their past mistakes, and more than 85% ...
by Melissa King · Jul 11, 2022
How Digital 22 Saves 2 Hours on Reporting Each Month While Offering Clients 100 Percent Transparency with Databox
Successful marketing agencies have one thing in common, the ability to juggle. To win new clients and get results for existing ones, they need to ...
by Kiera Abbamonte · May 10, 2024
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...
by Masooma Memon · Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...
by Jessica Malnik · May 1, 2024
What are the Most Important KPIs for the SaaS C-Suite?
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today, we’re going to talk about building a ...
by Tamara Omerovic · Nov 5, 2021
How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers
Instead of MQLs and SQLs, we need to start talking about PQLs or product qualified leads. Why? Because most companies use only MQLs and SQLs ...
by Jessica Malnik · Apr 10, 2025
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...
by Masooma Memon · Jul 16, 2025
How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox
There are a lot of project management solutions out there, but some of them are pretty generic. And many industries have specific, unique needs when ...
by Kiera Abbamonte · Oct 13, 2022
7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them
If you’ve ever run a social media report, you know how time-consuming and challenging this process can be. Calculating the ROI for a specific channel ...
by Jessica Malnik · Jan 31, 2023