Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How to Write a Great Business Development Report: A Step By Step Guide with Examples
Have you ever written a business development report? Business development reports can be quite confusing to many people, particularly those within small to medium-sized companies. ...
by Djordje Cvijovic · Feb 24
SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business
A whopping 70% of startups fail because of premature scaling. But, as a newer SaaS business, it can be hard to tell when you should ...
by Melissa King · Mar 21, 2023
Causes of Sudden Spike in Direct Traffic in Google Analytics
Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website. It can ...
by Jessica Malnik · Feb 25
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...
by Masooma Memon · Apr 10, 2025
How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples
Business trips, travel, gas, renting vehicles, legal services, lunches with future partners. These are just some of the expenses that are an indispensable part of ...
by Filip Stojanovic · Jan 30, 2025
Biggest eCommerce Challenges in 2021
After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021. That ...
by Jessica Malnik · Nov 18, 2022
The Importance of Proper TAM Evaluation for B2B Startups
Would you rather be the big fish in a small pond or a small fish in a big pond? This analogy is one of the ...
by Jessica Malnik · May 12, 2022
18 Mistakes Startups Make Under Rapid Growth
Did you know that many startups fail because they grow too quickly? Whether it is hiring too slowly to keep up with growth, making poor ...
by Jessica Malnik · Jun 22, 2022
How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)
The Spot On Agency is a Birmingham, Alabama-based digital marketing agency specializing in healthcare software companies. They’ve been in business since 2012 when Spot On ...
by Tamara Omerovic · Jan 14, 2022
Automated Reporting in a Modern BI Platform: How to Turn Data into Decisions – Faster
Manual copy‑pasting belongs in 2015. Modern BI platforms automate every step—from pulling raw data to distributing presentation‑ready insights—so your whole company can spot trends and ...
by Djordje Cvijovic · Jul 16, 2025
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4
Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...
by Masooma Memon · Nov 14, 2023
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...
by Masooma Memon · Dec 23, 2021
Funnel Reports: How to Build, Utilize, and Interpret Them Effectively
To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...
by Davor Štefanović · Nov 3, 2024
Search Engine Marketing Reporting: Everything You Need to Know
Does the mere thought of writing a Search Engine Marketing (SEM) report give you nightmares? If so, we’ve got good news! Like many people, you ...
by Djordje Cvijovic · Oct 5, 2022
Employer branding: Creating a strong team identity
Investing in company culture is something we have been seeing pop up for a while now, but it became much more visible in the past ...
by Masa Sajko · Dec 1, 2022
How to Deal with Difficult Clients: Strategies Shared by 10 Agencies
Pulling your hair and grinding your teeth as you think about how to deal with difficult clients? Admittedly, challenging clients can drive you bananas – ...
by Masooma Memon · Apr 21, 2022
How to Set a Marketing Budget for a Small Business: 20 Tips
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
by Jessica Malnik · Mar 16, 2023
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
by Jessica Malnik · Jun 10, 2024
How to Write a Great Inbound Marketing Report? Tips and Best Practices
When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used ...
by Djordje Cvijovic · May 5, 2024
How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples
Marketing plans are crucial to executing an effective marketing strategy. But they’re not easy to write – or read, for that matter. In order to ...
by Djordje Cvijovic · Mar 21, 2023
Data Insights: Best Practices for Extracting Insights from Data
Most companies are sitting on a mountain of useful product, sales, and customer data. However, just because you have the data doesn’t mean it is ...
by Alexander B. Pavlinek · Feb 26