Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
10 Key Operational Metrics to Track for Better Business Results
Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.
by Lily Ugbaja · May 5, 2022
How to Write a Great Financial Report? Tips and Best Practices
To make informed financial decisions in your company, you first have to be, well, informed. Understanding the financial activity of your company sets the foundation ...
by Alexander B. Pavlinek · Feb 24
Acquisition Reports In Google Analytics: Everything You Need to Know
Are you worried that you’ve been wasting your resources on the wrong marketing channels? You’ve been investing your time, people, and money in building a ...
by Stefana Zaric · May 17, 2024
How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples
Ever googled ‘plant nurseries near me’ and got a list of highly specific recommendations? Or jumped on to your WordPress dashboard and noticed they typically ...
by Masooma Memon · Feb 18, 2022
10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...
by Masooma Memon · Apr 6, 2023
Playmaker Spotlight: Emil Korpar, Director of Customer & Technical Support
In Playmaker Spotlight, we get up-close (and sometimes personal) with one of our valuable team members whose individual contributions shouldn’t stay under the radar but rather be used to learn more about their unique experience.
by Masa Sajko · Apr 24, 2024
How to Write a Monthly Business Report? 5 Report Examples and Templates
Monthly business reports are one of the best ways to keep your internal stakeholders in the loop and make sure they are up to date ...
by Filip Stojanovic · Feb 24
8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...
by Melissa King · Jul 15, 2022
40 Digital Marketing Software Tools Top Agencies Recommend
Is your agency actively evaluating new digital marketing tools to improve performance, systems, and processes? Well, there are more than 8,000 marketing tools to consider. ...
by Tamara Omerovic · May 2, 2024
Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...
by Masooma Memon · Nov 24, 2022
4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics
If you have ever tried to measure word-of-mouth traffic, you know how frustrating it can be. You have a sneaky sense that your recent podcast ...
by Jessica Malnik · May 12, 2023
Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords
Did you know that phone calls are responsible for more than 40% of all search-related conversions? Not only that, the majority of eCommerce businesses nowadays ...
by Filip Stojanovic · Feb 7, 2022
How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger
Bigger isn’t always better when it comes to your sales pipeline. In fact, many SDRs, AEs, and sales managers alike conflate having a big sales ...
by Jessica Malnik · Apr 9, 2024
How to Present Qualitative Data in a Business Report? A Step-By-Step Guide
Reporting can be as difficult and time-consuming as it is necessary. The larger an organization is, the more time is spent on reporting. On top ...
by Davor Štefanović · Apr 6, 2023
High Shopping Cart Abandonment Rate: Causes and Potential Solutions
Did you know the global average shopping cart abandonment in 2021 was 70.42%? If you have an ecommerce business, there is a good chance you ...
by Jessica Malnik · Dec 6, 2022
Analytics For Small Business: Here’s Why SMEs Must Adopt It
Can big data benefit SMEs like it does the big brands? The data says yes! See the top 7 voted small business analytics benefits you can reap.
by Lily Ugbaja · Mar 20, 2023
How to Write a Great Business Consulting Report: Best Practices and Report Examples
Businesses are often faced with problems, no matter the stage of development they’re in. They can usually rely on in-house expertise, but sometimes, their problems ...
by Alexander B. Pavlinek · Feb 26
8 Insights You Can Gain from Analyzing Your Exit Pages
If you didn’t already know, there are a ton of insights you can learn from your Google Analytics’ exit pages. From identifying what interests your ...
by Masooma Memon · Dec 20, 2023
Google Analytics User-ID Reports: Everything You Need to Know
How many times have you started watching a TV show on your smartphone, only to realize it’d work much better on a bigger screen, so ...
by Stefana Zaric · Feb 1, 2022
Competitive Benchmarking: What It is and How to Do It
Want to understand what your competitors are doing well and where there’s an opportunity for you to overtake them? You need competitive benchmarking. This involves ...
by Masooma Memon · Mar 3
Google Analytics Enhanced Ecommerce Reporting: A Step-by-Step Guide
Are you still thinking about whether you should switch to Google Analytics Enhanced Ecommerce reporting? You definitely should because enhanced Ecommerce reporting is one of ...
by Filip Stojanovic · May 15, 2023