Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
27 Best Marketing Benchmark Reports for 2025 Strategy
What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...
by Stefana Zaric · Mar 3
Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)
Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO ...
by Jeremiah Rizzo · Feb 20, 2024
What Percentage of Organic Search Should Be Converting into Leads?
If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...
by Stefana Zaric · Mar 3
Compare and Conquer: 12 Types of Benchmarking for Measuring Success
Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...
by Davor Štefanović · Mar 3
Transferring a Single Website from Universal Analytics to GA4
We know that for some of you just thinking about transferring to Google Analytics 4 creates a headache. And while the process itself might not ...
by Marija Hladni · Feb 8, 2023
Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
by Saffa Faisal · Apr 12, 2023
Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)
The metric: KPIs Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform ...
by Jeremiah Rizzo · Feb 20, 2024
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
Where does your LinkedIn page performance stand? If take a look at our benchmark data, we can see that their median number of impressions for ...
by Melissa King · Mar 3
Benchmarking 101: Definition, Types, Benefits and How to Use Them
Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...
by Filip Stojanovic · May 6
The State of Business Reporting (w/ Pete Caputa, Databox)
We recently surveyed 314 companies to learn how they’re setting goals and reporting performance to their teams. So in this episode, I chatted with Pete ...
by Jeremiah Rizzo · Feb 20, 2024
What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?
Ask any eCommerce business owner which metric matters the most to them and the vast majority will tell you it’s the conversion rate right off ...
by Filip Stojanovic · Mar 21, 2023
How we’re building an internal knowledge-sharing culture at Databox
Knowledge is powerful – but only when it’s used and shared. With the workplace culture changing and becoming an environment where employees are encouraged to ...
by Masa Sajko · Jan 29, 2023
5 Ways Experts Leverage Data to Identify New Sales Opportunities
How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...
by Stefana Zaric · Apr 9, 2024
Starting And Growing a Community (w/ Mike Rizzo, MarketingOp
The metric: Community Growth & Engagement Get insights from Community-Led Founder Mike Rizzo (founder of MarketingOps), on how to start and grow a successful community ...
by Jeremiah Rizzo · Feb 20, 2024
What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...
by Jessica Malnik · Jul 25, 2024
Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices
The sales pipeline is undoubtedly one of, if not the, most important part of a sales process. Your knowledge of everything that occurs within the ...
by Filip Stojanovic · Jan 25, 2023
How to Structure a Great Content Team: 50+ Experts Share Their Insights
If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...
by Jessica Malnik · Mar 16, 2023
16 Essential SaaS Sales Metrics You Should be Tracking
What’s considered an acceptable growth rate for a SaaS company? Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...
by Jessica Malnik · Jul 11, 2025
![The 10 Most Important Google Ads Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/04/09130408/TopAdWordsMetricsBG-640x384.jpg)
The 10 Most Important Google Ads Metrics [Original Data]
Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...
by Tamara Omerovic · Jun 5, 2025
15 Essential Project KPIs That Benefit the Entire Team
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
by Jessica Malnik · Jan 25, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...
by Jessica Malnik · Jun 3, 2025