If you don’t use Google Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
Simply connect your Google Ads account and you’ll learn:
What else can you track and visualize with our deep integration with Google Ads? When it comes to attributing your to traffic and conversions, almost anything:
There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in a variety of ways.
Read more about Databox’s Google Ads integration.
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.
Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.
The Clicks by Campaign by Ad Group metric tracks the number of clicks each ad group has received within a specific campaign, helping you identify which ad groups are driving the most traffic to your site.
This metric measures the number of clicks received by each keyword in a specific campaign. It helps determine which keywords are driving the most traffic to a website and allows for optimization of ad placement and bidding strategies.
Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.
Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.
CTR by Campaign by Ad Group is a performance metric that measures the click-through rate (CTR) of ads within specific ad groups in different campaigns. It provides insights into ad effectiveness and helps optimize campaigns for better ROI.
CTR by Keyword Id by Campaign by Keyword is a metric that measures the click-through rate of specific keywords within a particular AdWords campaign. It helps to identify which keywords are driving the most clicks and optimize bidding strategies accordingly.
Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.
The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.
Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).
This dashboard leverages rolling Adwords traffic trends and KPIs to constantly monitor the competitive search landscape that your account occupies.
This dashboard allows you to view Adwords performance and custom insights on the campaign level.
Overview of your PPC performance with key metrics from Google Ads and Semrush.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward actually improving the performance of your ad campaigns. So, what can you do when any of these metrics is trending down?
We’ve collected a few resources that contain tips from hundreds of other paid marketers on how to improve your cost per click (CPC), Quality Score, and overall campaign performance:
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