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Articles by tag Ground Up

Ground Up Podcast

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast Kiera Abbamonte | Feb 26 2020

Ground Up Podcast

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast | Dec 9 2019

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized | Dec 2 2019

Ground Up Podcast

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast | Nov 25 2019

Ground Up Podcast

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

Ground Up Podcast | Nov 18 2019

Ground Up Podcast

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

Ground Up Podcast | Nov 11 2019

Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Ground Up Podcast | Nov 4 2019

Ground Up Podcast

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

On this episode of Ground Up, Ellie Mirman shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.

Ground Up Podcast | Oct 28 2019

Ground Up Podcast

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Ground Up Podcast | Oct 21 2019

Ground Up Podcast

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Ground Up Podcast | Oct 14 2019

Ground Up Podcast

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Ground Up Podcast | Oct 7 2019

Ground Up Podcast

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Ground Up Podcast | Sep 30 2019

Ground Up Podcast

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.

Ground Up Podcast | Sep 26 2019

Ground Up Podcast

The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy

On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.

Ground Up Podcast | Sep 24 2019

Ground Up Podcast

Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.

Ground Up Podcast | Sep 23 2019

Ground Up Podcast

How Lessonly Built a Thriving Brand Community–One Llama at a Time

On this episode of Ground Up, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand’s vision, and battling imposter syndrome.

Ground Up Podcast | Sep 17 2019

Ground Up Podcast

Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins

On this episode of Ground Up, Jeanne Hopkins sits down with John Bonini to discuss building a strong team, nurturing relationships and team accountability.

Ground Up Podcast | Sep 16 2019

Ground Up Podcast

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

On today’s Ground Table episode, we discuss and debate the current state of website conversions.

Ground Up Podcast | Feb 21 2019

Ground Up Podcast

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

The story of how two specialized agencies grew by leveraging each other’s strengths to serve their clients’ better.

Ground Up Podcast | Jun 26 2018

Ground Up Podcast

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

On the latest episode of Ground Up, Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

Ground Up Podcast | Jun 11 2018

Ground Up Podcast

Inside Help Scout’s Mission to Optimize The Customer Experience First

They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

Ground Up Podcast | Jun 1 2018

Ground Up Podcast

Working Backwards: How to Set Client Goals & Expectations

Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

Ground Up Podcast | May 18 2018