CPC by Ad Group measures the average cost per click at the ad group level, revealing which audience targeting combinations deliver clicks most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding CPC performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC by Ad Group using Databox, follow these steps:
CPC by Keyword analyzes the average cost per click for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective user engagement. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding CPC performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
Impressions by Campaign tracks the total number of times ads within each campaign are shown to Reddit users, providing comprehensive visibility data across different marketing initiatives. This metric helps identify which campaign strategies achieve the broadest reach and exposure to your target audience. Understanding impression distribution across campaigns enables better optimization of budget allocation and targeting approaches for maximum visibility.
ECPM by Ad tracks the effective cost per thousand impressions for individual ads, providing detailed insights into which specific ad creatives achieve impressions most cost-effectively. This metric helps identify the creative elements and messaging approaches that deliver reach at the lowest cost. By analyzing ECPM at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
ECPM by Community measures the effective cost per thousand impressions within specific Reddit communities or subreddits, showing which audience segments provide the most cost-effective reach. This metric helps identify communities where your advertising budget can achieve the best return on investment in terms of impression volume. Understanding ECPM performance by community enables better targeting decisions and helps optimize ad spend across Reddit's diverse user base.
Video Completion Rate measures the percentage of users who watched your video ad from start to finish on Reddit. This metric provides crucial insights into how engaging and effective your video content is at maintaining viewer attention throughout its duration. A high completion rate indicates that your video content successfully captures and retains viewer interest, making it a vital metric for optimizing video ad performance.
Video Starts by Ad Group tracks the number of video ad starts within each ad group, providing insights into how different audience targeting combinations drive video engagement. This metric helps identify which ad group strategies and audience segments are most effective at getting users to begin watching video content. By analyzing video starts at the ad group level, advertisers can optimize their targeting parameters and audience segmentation to maximize video view initiation rates.
Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
Video Fully Viewable Impressions by Ad Group tracks the number of fully viewable video impressions within each ad group. This metric helps advertisers understand which audience segments and targeting combinations achieve optimal video ad visibility. By analyzing ad group-level viewability data, marketers can identify successful targeting strategies and optimize their ad group structure for maximum engagement.