Customer Lifetime Value (CLTV) is a metric that calculates the total revenue a customer is expected to generate over their entire relationship with a business. #CLTV #metric
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Customer Lifetime Value using Databox, follow these steps:
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MRR (Monthly Recurring Revenue) is a key metric for subscription-based businesses that measures the predictable revenue generated from subscriptions on a monthly basis.
Expansion MRR measures the increase in Monthly Recurring Revenue from existing customers due to upsells, cross-sells, or pricing changes. It quantifies the revenue growth generated by expanding relationships with current customers.
Churn MRR measures the monthly recurring revenue lost from customers canceling their subscriptions or downgrading their plans.
Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
The Average Revenue Per Account (ARPA) metric is the average monthly revenue generated per customer or account. It helps businesses understand the average value of each customer and their overall revenue potential.
Net MRR Churn Rate measures the rate at which recurring revenue is lost due to downgrades, cancellations, and churned customers, accounting for any expansion revenue from upsells or cross-sells.
The Subscribers metric tracks the number of active customers or users that have been billed for a service or product during a specific time period.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.