MRR (Monthly Recurring Revenue) is a key metric for subscription-based businesses that measures the predictable revenue generated from subscriptions on a monthly basis.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track MRR using Databox, follow these steps:
This dashboard tracks key SaaS metrics like ARR, MRR, churned MRR, and customer churn rate. It provides insights into revenue retention, churn trends, and potential risks, helping businesses take corrective actions to improve customer retention.
Expansion MRR measures the increase in Monthly Recurring Revenue from existing customers due to upsells, cross-sells, or pricing changes. It quantifies the revenue growth generated by expanding relationships with current customers.
Churn MRR measures the monthly recurring revenue lost from customers canceling their subscriptions or downgrading their plans.
Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
Net MRR Movement is a metric that measures the overall change in monthly recurring revenue (MRR) by considering both positive and negative changes, giving a comprehensive view of how MRR is trending over a specific period of time.
Non-Trial Leads is a metric that measures the number of potential customers who have expressed interest in a product or service, but have not yet started a trial.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.
The Failed Transactions metric tracks the number of unsuccessful transactions or payments made by customers.
The Paid Invoices metric tracks the total amount of invoices that have been successfully paid by customers.