Net MRR Movement is a metric that measures the overall change in monthly recurring revenue (MRR) by considering both positive and negative changes, giving a comprehensive view of how MRR is trending over a specific period of time.
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Used to show a simple Metric or to draw attention to one key number.
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Contraction MRR measures the loss in Monthly Recurring Revenue (MRR) due to downgrades or cancellations by existing customers.
Churn MRR measures the monthly recurring revenue lost from customers canceling their subscriptions or downgrading their plans.
Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
ARR stands for Annual Recurring Revenue and is a metric that calculates the total predictable revenue a company expects to earn annually from its subscription-based customers. It provides a clear picture of the company's revenue stability and growth potential.
The Free Trials metric measures the number of customers who sign up for a trial version of a product or service without making a purchase.
Non-Trial Leads is a metric that measures the number of potential customers who have expressed interest in a product or service, but have not yet started a trial.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.
The Failed Transactions metric tracks the number of unsuccessful transactions or payments made by customers.