Contraction MRR measures the loss in Monthly Recurring Revenue (MRR) due to downgrades or cancellations by existing customers.
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Churn MRR measures the monthly recurring revenue lost from customers canceling their subscriptions or downgrading their plans.
Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
Net MRR Movement is a metric that measures the overall change in monthly recurring revenue (MRR) by considering both positive and negative changes, giving a comprehensive view of how MRR is trending over a specific period of time.
Customer Lifetime Value (CLTV) is a metric that calculates the total revenue a customer is expected to generate over their entire relationship with a business. #CLTV #metric
Customer Churn Rate measures the percentage of customers who cancel or stop subscribing to a product or service over a specific period of time.
The Free Trials metric measures the number of customers who sign up for a trial version of a product or service without making a purchase.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.
The Failed Transactions metric tracks the number of unsuccessful transactions or payments made by customers.