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Contraction MRR Contraction MRR measures the loss in Monthly Recurring Revenue (MRR) due to downgrades or cancellations by existing customers.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Contraction MRR using Databox, follow these steps:
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Expansion MRR measures the increase in Monthly Recurring Revenue from existing customers due to upsells, cross-sells, or pricing changes. It quantifies the revenue growth generated by expanding relationships with current customers.
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Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
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Net MRR Movement is a metric that measures the overall change in monthly recurring revenue (MRR) by considering both positive and negative changes, giving a comprehensive view of how MRR is trending over a specific period of time.
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Customer Lifetime Value (CLTV) is a metric that calculates the total revenue a customer is expected to generate over their entire relationship with a business. #CLTV #metric
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Net MRR Churn Rate measures the rate at which recurring revenue is lost due to downgrades, cancellations, and churned customers, accounting for any expansion revenue from upsells or cross-sells.
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The Free Trials metric measures the number of customers who sign up for a trial version of a product or service without making a purchase.
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Non-Trial Leads is a metric that measures the number of potential customers who have expressed interest in a product or service, but have not yet started a trial.
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Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.
