Contraction MRR measures the loss in Monthly Recurring Revenue (MRR) due to downgrades or cancellations by existing customers.
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MRR (Monthly Recurring Revenue) is a key metric for subscription-based businesses that measures the predictable revenue generated from subscriptions on a monthly basis.
Expansion MRR measures the increase in Monthly Recurring Revenue from existing customers due to upsells, cross-sells, or pricing changes. It quantifies the revenue growth generated by expanding relationships with current customers.
Net MRR Movement is a metric that measures the overall change in monthly recurring revenue (MRR) by considering both positive and negative changes, giving a comprehensive view of how MRR is trending over a specific period of time.
ARR stands for Annual Recurring Revenue and is a metric that calculates the total predictable revenue a company expects to earn annually from its subscription-based customers. It provides a clear picture of the company's revenue stability and growth potential.
The Average Revenue Per Account (ARPA) metric is the average monthly revenue generated per customer or account. It helps businesses understand the average value of each customer and their overall revenue potential.
Customer Lifetime Value (CLTV) is a metric that calculates the total revenue a customer is expected to generate over their entire relationship with a business. #CLTV #metric
The Subscribers metric tracks the number of active customers or users that have been billed for a service or product during a specific time period.
The Refunds metric measures the amount of money returned to customers for canceled or returned purchases.