Contraction MRR measures the loss in Monthly Recurring Revenue (MRR) due to downgrades or cancellations by existing customers.
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MRR (Monthly Recurring Revenue) is a key metric for subscription-based businesses that measures the predictable revenue generated from subscriptions on a monthly basis.
ARR stands for Annual Recurring Revenue and is a metric that calculates the total predictable revenue a company expects to earn annually from its subscription-based customers. It provides a clear picture of the company's revenue stability and growth potential.
The Average Revenue Per Account (ARPA) metric is the average monthly revenue generated per customer or account. It helps businesses understand the average value of each customer and their overall revenue potential.
The Leads metric measures the number of potential customers who have shown interest or engaged with your business, indicating a potential opportunity for conversion.
Non-Trial Leads is a metric that measures the number of potential customers who have expressed interest in a product or service, but have not yet started a trial.
The Subscribers metric tracks the number of active customers or users that have been billed for a service or product during a specific time period.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.
The Failed Transactions metric tracks the number of unsuccessful transactions or payments made by customers.