Expansion MRR measures the increase in Monthly Recurring Revenue from existing customers due to upsells, cross-sells, or pricing changes. It quantifies the revenue growth generated by expanding relationships with current customers.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Expansion MRR using Databox, follow these steps:
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Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
The Average Revenue Per Account (ARPA) metric is the average monthly revenue generated per customer or account. It helps businesses understand the average value of each customer and their overall revenue potential.
The Average Sale Price metric calculates the average price of each sale made by a company, providing a snapshot of pricing trends and revenue generation.
The Free Trials metric measures the number of customers who sign up for a trial version of a product or service without making a purchase.
Non-Trial Leads is a metric that measures the number of potential customers who have expressed interest in a product or service, but have not yet started a trial.
The Subscribers metric tracks the number of active customers or users that have been billed for a service or product during a specific time period.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.
The Failed Transactions metric tracks the number of unsuccessful transactions or payments made by customers.