Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
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Churn MRR measures the monthly recurring revenue lost from customers canceling their subscriptions or downgrading their plans.
Net MRR Movement is a metric that measures the overall change in monthly recurring revenue (MRR) by considering both positive and negative changes, giving a comprehensive view of how MRR is trending over a specific period of time.
ARR stands for Annual Recurring Revenue and is a metric that calculates the total predictable revenue a company expects to earn annually from its subscription-based customers. It provides a clear picture of the company's revenue stability and growth potential.
Customer Churn Rate measures the percentage of customers who cancel or stop subscribing to a product or service over a specific period of time.
Net MRR Churn Rate measures the rate at which recurring revenue is lost due to downgrades, cancellations, and churned customers, accounting for any expansion revenue from upsells or cross-sells.
The Free Trials metric measures the number of customers who sign up for a trial version of a product or service without making a purchase.
The Refunds metric measures the amount of money returned to customers for canceled or returned purchases.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.