Reactivation MRR measures the monthly recurring revenue generated from previously churned customers who have been successfully reactivated.
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MRR (Monthly Recurring Revenue) is a key metric for subscription-based businesses that measures the predictable revenue generated from subscriptions on a monthly basis.
Contraction MRR measures the loss in Monthly Recurring Revenue (MRR) due to downgrades or cancellations by existing customers.
The Average Revenue Per Account (ARPA) metric is the average monthly revenue generated per customer or account. It helps businesses understand the average value of each customer and their overall revenue potential.
Customer Lifetime Value (CLTV) is a metric that calculates the total revenue a customer is expected to generate over their entire relationship with a business. #CLTV #metric
Customer Churn Rate measures the percentage of customers who cancel or stop subscribing to a product or service over a specific period of time.
Non-Trial Leads is a metric that measures the number of potential customers who have expressed interest in a product or service, but have not yet started a trial.
Successful Payments is a metric that measures the number of payments that have been successfully processed or completed within a specific time period, indicating the health and stability of the company's revenue stream.
The Failed Transactions metric tracks the number of unsuccessful transactions or payments made by customers.