Integrations

New: Create Custom Metrics for Pipedrive CRM, HubSpot CRM, and HubSpot Marketing with Query Builder

Dig deeper into your performance using advanced filters.

Marija Hladni Marija Hladni on September 2, 2021 • 7 minute read

Let’s face it––sometimes the metrics available by default in the tools we use just aren’t enough. Sometimes, we need to dig deeper into performance to make sense of trends and really understand how our teams are performing. 

You know this. That’s why so many of our users have been asking for the ability to create custom metrics using their performance data from Pipedrive CRM, HubSpot CRM, and HubSpot Marketing. 

We listened. And now, we’re excited to launch Query Builder for all 3 of these tools. Read on for the specifics on how each one works. 

Here’s what we’ll cover:

Query Builder for Pipedrive CRM

Query Builder for Pipedrive CRM allows you to dig deeper into your Pipedrive data using advanced filtering in Databox or custom filters set in your Pipedrive CRM account.

Four New Query Builder Tabs to Cover all Pipedrive CRM Focus Areas

You now have four new tabs in the Pipedrive CRM Query Builder at your disposal –

Deals 

To report on ongoing won or lost deals during the specified date range, selected the “Deals” tab in the Pipedrive CRM Query Builder.

Here, you can also access Deals-specific data created by a custom filter set for the metric within your Pipedrive CRM account.

For example, if you wanted to report on deals won by a specific team, you’d want to create a custom filter in Pipedrive CRM with multiple conditions matching the owner to each team member. You can then pull the right deals data into a Databox metric or dashboard filtered by team.

Pipedrive CRM Deals Query Builder

Available metrics:

  • Deals Started Amount
  • Deals Started
  • Deals Won Amount
  • Deals Won
  • Deals Lost Amount
  • Deals Lost

Available dimensions:

  • Deal Owner
  • Pipeline
  • Status
  • Deal Creator
  • Organization
  • Reason
  • Title
  • Notes
  • Stage
  • Custom fields 

Learn more about Query Builder for Pipedrive CRM Deals here.

Activities 

To report on emails, calls, meetings, tasks, and other activities during a specified date range, select the “Activities” tab in Query Builder.

Here, you can also access activities-specific data created by a custom filter set for the metric within your Pipedrive CRM account.

For example, if you wanted to report on meetings added by a location, you’d want to create a custom filter in Pipedrive CRM where the custom field = location. You can then pull the activities data into Databox for meetings by location.

Pipedrive CRM Activities Query Builder

Available metrics:

  • Emails Sent
  • Emails Received
  • Activities Added
  • Activities Completed
  • Calls Added
  • Meetings Added
  • Tasks Added
  • Emails Added
  • Lunches Added
  • Deadlines Added

Available dimensions:

  • Owner
  • Company
  • Organization
  • Location

Learn more about the Query Builder for Pipedrive CRM Activities here.

Organizations

To report on organizations-based metrics like open deals count, email messages count, people count, undone activities count, files count, and similar for a specific group of organizations during a specified date range, select the “Organizations” tab.

Here, any custom metric built will return a list of organizations and their associated metric values. The only organizations that will be returned satisfy the parameters outlined in the filter(s). Filters can be added to differentiate between individual organizations or metric values. 

You can also access Organizations-specific data created by a custom filter set for the metric within your Pipedrive CRM account. 

For example, if you wanted to report on count of organizations in a specific industry, you’d want to create a custom filter in Pipedrive CRM where custom field = industry. You can then pull the count of organizations data into Databox to report on with that filter.

Pipedrive CRM Organizations Query Builder

Available metrics:

  • Open Deals Count
  • Related Open Deals Count
  • Closed Deals Count
  • Related Closed Deals Count
  • Email Messages Count
  • People Count
  • Activities Count
  • Done Activities Count
  • Undone Activities Count
  • Files Count
  • Notes Count
  • Followers Count
  • Won Deals Count
  • Related Won Deals Count
  • Lost Deals Count
  • Related Lost Deals Count

Learn more about the Query Builder for Pipedrive CRM Organizations here.

Persons

To report on persons-based metrics like lost deals count, email messages count, done activities count, files count, followers count, etc., for a specific group of persons during a specified date range, select the “Persons” tab.

Each custom metric built using “Persons” will return a list of persons and their associated metric values. The only persons that will be returned are those that satisfy the parameters outlined in the filter(s). Filters can be added to differentiate between individual persons or metric values. 

You can also access persons-specific data created by a custom filter set for the metric within your Pipedrive CRM account. 

For example, if you wanted to report on count of persons by a specific job title, you’d want to create a custom filter in Pipedrive CRM where custom field = job title. You can then pull the count of persons data into Databox to report on with that filter.

Pipedrive CRM Persons Query Builder

Available metrics:

  • Open Deals Count
  • Related Open Deals Count
  • Closed Deals Count
  • Related Closed Deals Count
  • Participant Open Deals Count
  • Participant Closed Deals Count
  • Email Messages Count
  • Activities Count
  • Done Activities Count
  • Undone Activities Count
  • Files Count
  • Notes Count
  • Followers Count
  • Won Deals Count
  • Related Won Deals Count
  • Lost Deals Count
  • Related Lost Deals Count

Learn more about the Query Builder for Pipedrive CRM Persons here.

And… Here’s that special new feature we promised.

The Pipedrive Filter Field

With the Pipedrive Filter Field, you can create a custom filter in your Pipedrive account and set conditions that allow users to apply additional filters to your metrics. This new option can be applied to all tabs: Deals, Activities, Organizations, and Persons.

HubSpot Custom Company Properties Query Builder

With our new Query Builder for HubSpot CRM, you can now create custom HubSpot CRM Metrics using a combination of Metrics, Dimensions, and Filters. 

This enables you to track metrics around your company’s attributes that include industry, country, size, MRR, etc. You will also be able to visualize data using default and custom date fields (created date, subscription start date, last engagement date, etc.

As you know, having the right search filters in place enables you to get to specific data a lot faster. Now you will be able to use filters to search for companies that meet certain criteria, for example, companies whose size is greater than 50.

How to Start Using HubSpot Custom Company Properties Query Builder in Databox

When implementing this upgrade, we made sure it’s easy and quick to get the data you need for your HubSpot CRM dashboards.

To access Query Builder for HubSpot Marketing, log in to your Databox account and navigate to  Metrics > Query Builder, click the green + Create Custom Metric button and select your connected HubSpot CRM Account from the Data Source drop-down list. Finally – select the Companies radio button.

This will allow you to get all the properties you have set for Companies in HubSpot Marketing in the Databox.

Please note that this Query Builder is available on the Performer and Professional plans straight away.

However, you can also request a trial of Query Builder by following the steps outlined here.

New to Databox? Start by creating your free account.

HubSpot Custom Contact Properties Query Builder

You may have access to Custom Contact Properties in HubSpot Marketing and want to use them in a Databox dashboard. For example, you may want to report on all contacts who entered a HubSpot lifecycle stage during the specified Date Range. In this case, you’d select “Contacts” inside Query Builder for HubSpot CRM.

This makes it easy to get all the properties you have set for Contacts in Databox, including HubSpot Custom Properties. You can also use filters to search for contacts who meet specific criteria.

How to Start Using HubSpot Custom Contact Properties Query Builder in Databox

When it comes to implementing this upgrade, we made sure that usability remains easy and that you can get the data you need quickly.

To start building Custom Metrics and Databoards with HubSpot Marketing Custom Contact Properties data, navigate to Metrics > Query Builder > green ‘+ Create Custom Metric’ button and select your connected HubSpot Marketing Account from the Data Source drop-down list. 

Next, select the Contact Properties button and start building your metric.

Some examples of the Custom Metrics you can access are – “Became a Lead,” “Became an Opportunity by Original Source,” “Became an MQL by Owner,” and “Became a SQL by HubSpot Team.”

The HubSpot Custom Contact Properties Query Builder is now available in the Databox Performer and Professional plans. You can request a trial of Query Builder by following the steps listed here

New to Databox? Start by creating your free account.

About the author
Marija Hladni
Marija Hladni Content Conversion Specialist at Databox
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