Thoughts

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Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)
Management

Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)

Imagine that you are creating a digital marketing plan for the year. Which of the following goals sounds like it will actually motivate your team ...

Author's avatar by Tamara Omerovic | Apr 9, 2024
How We’re Applying Inbound Marketing Basics to Build the Databox Business
Thoughts

How We’re Applying Inbound Marketing Basics to Build the Databox Business

Companies with more landing pages get more leads. Companies that blog more frequently get more traffic and leads. And email marketing done right can drive ...

Author's avatar by Peter Caputa IV | Apr 4, 2017
The Human Brain Can’t Decode Your Marketing KPI Spreadsheet
Thoughts

The Human Brain Can’t Decode Your Marketing KPI Spreadsheet

Scenario: It’s the first Monday of the month, and you are presenting last month’s marketing results to your client. You feel pretty good about your ...

Author's avatar by Tamara Omerovic | Apr 9, 2024
How to Achieve Your Dreams <br /> Using Data And Your Gut
Thoughts

How to Achieve Your Dreams
Using Data And Your Gut

I like to think of myself as a strategic thinker and visionary. Ego-checking voices in my head tell me I shouldn’t say that because it ...

Author's avatar by Peter Caputa IV | Mar 15, 2017
Databox: A Look Back at 2016
Thoughts

Databox: A Look Back at 2016

The end of the year is typically viewed as the time to stop and reflect on what has been accomplished over the last 12 months. ...

Author's avatar by Davorin Gabrovec | Jan 2, 2017
The Rise of Mobile-first Enterprise Apps
Thoughts

The Rise of Mobile-first Enterprise Apps

In today’s fast-paced business environment, becoming a data-driven organization is imperative. The only way to get an edge on business is to stay connected to ...

Author's avatar by Davorin Gabrovec | Dec 31, 2024
Consumerization of BI – part #2
Thoughts

Consumerization of BI – part #2

In my previous post, I talked briefly how companies that can afford expensive BI solutions are still using outdated, on-premise software, built mostly for desktops ...

Author's avatar by Davorin Gabrovec | Feb 16, 2016
Consumerization of BI – part #1
Thoughts

Consumerization of BI – part #1

Business Intelligence (BI) is the next ‘legacy’ multi-billion dollar industry that hasn’t changed much over the last few decades – and one that desperately needs ...

Author's avatar by Davorin Gabrovec | Nov 30, 2021
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