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Blog category: Improving Performance
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Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]
Can’t decide whether to invest in organic or paid marketing? Here’s what 130 experts have to say about the topic
Marketing
Jul 26
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The Role of Generative AI in Marketing: Insights from 600+ Companies
Marketing
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The State of Profitability in Digital Agencies in 2024 (75+ Expert Responses)
Improving Performance
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Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
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5 Strategies for Call-Based Lead Generation & Management (Based on 110+ Expert Respondents)
Sales
Jun 27
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SaaS Growth Marketing Challenges and Wins in 2024
Marketing
Jun 20
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Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
Metrics & Chill Podcast
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Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024)
Marketing
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Landing Page Best Practices for B2B SaaS and Tech Companies
Marketing
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BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
Metrics & Chill Podcast
May 24
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Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
Improving Performance
May 23
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BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
Metrics & Chill Podcast
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The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation
Content Marketing
May 9
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The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs
Marketing
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12 Tips for Developing a Successful Data Analytics Strategy
Reporting
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What Is Data Reporting and How to Create Data Reports for Your Business
Reporting
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What Are the Biggest Challenges and Priorities of Entrepreneurial Sellers in 2024? [Analysis Based on 100+ Sellers]
Sales
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What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices
Reporting
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Google My Business SEO: 8 Tips to Optimize Your Business for Local Searches
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The 23 Best Keyword Tracking Tools (According to 107 SEOs)
Marketing
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How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics
Analytics
Mar 8
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Growth Rate Formula – A Complete Guide
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Mar 8
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How to Write an Executive Summary for a Report: Step By Step Guide with Examples
Reporting
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PPC Analysis: 4 Expert Tips for Conducting an Impactful PPC Analysis
Analytics
Mar 8
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23 Ways to Improve Your Landing Page Conversion Rates
Marketing
Feb 22
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How to Create an Analytical Report: 9 Best Practices
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Feb 22
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SEO for Startups: Tips and Warnings from 100+ Experts
Marketing
Feb 20
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Outbound Marketing Strategy: 12 Tactics to Optimize Lead Generation in 2024
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Feb 13
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13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
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Feb 13
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6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
Marketing
Feb 8
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17 High-Converting Landing Page Examples to Inspire You in 2024
Marketing
Feb 6
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Acquisition Mastery – How to Get Clients for Your Marketing Agency in 2024 [Insights from 87+ Experts]
Agencies
Feb 1
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8 Best Reporting Tools in 2024
Reporting
Jan 30
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SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
Marketing
Jan 23
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B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
Marketing
Jan 22
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B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?
Sales
Jan 20
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How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Metrics & Chill Podcast
Jan 17
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Microsoft Ads vs. Google Ads: Which Platform to Choose in 2024?
Marketing
Jan 16
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How to Manage Your Facebook Ads Budget in 2024
Marketing
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7 Key Product Management Metrics and KPIs to Track in 2024
Analytics
Jan 11
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The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track in 2024 (+ Dashboard Examples)
Sales
Jan 9
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B2B Marketing Benchmarks to Help You Set Goals for 2024
Analytics
Dec 21
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Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
Metrics & Chill Podcast
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SaaS Marketing Benchmarks to Help You Set Your Goals for 2024
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PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
Marketing
Dec 13
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The State of Agency-Client Collaboration in 2024
Agencies
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BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
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How to Do an SEO Competitive Analysis: A Step-by-Step Guide
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Lead Scoring: Definition, Criteria, and Strategy
Sales
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18 SaaS Metrics and KPIs Every Company Should Track
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How to grow revenue with less budget (📈 MTN #24)
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BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
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Lead Nurturing Strategy – Definition, Tips and How-Tos
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How to Write Data Analysis Reports in 9 Easy Steps
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How to Write an Informal Business Report
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How to Create a Bar Graph in Google Sheets [3 Easy Steps]
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How to Analyze Data in 2023 – A Step-by-Step Guide & Expert Tips
Basics
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12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
Marketing
Nov 28
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PPC Industry Benchmarks for 2024
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Nov 28
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