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How to Write a Great Business Development Report: A Step By Step Guide with Examples
Reporting

How to Write a Great Business Development Report: A Step By Step Guide with Examples

Have you ever written a business development report? Business development reports can be quite confusing to many people, particularly those within small to medium-sized companies. ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Feb 24
SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business
SaaS

SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business

A whopping 70% of startups fail because of premature scaling. But, as a newer SaaS business, it can be hard to tell when you should ...

Melissa King's avatar by Melissa King | Mar 21, 2023
Causes of Sudden Spike in Direct Traffic in Google Analytics
Marketing

Causes of Sudden Spike in Direct Traffic in Google Analytics

Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website.  It can ...

Jessica Malnik's avatar by Jessica Malnik | Feb 25
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
KPIs & Metrics

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples
Reporting

How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples

Business trips, travel, gas, renting vehicles, legal services, lunches with future partners. These are just some of the expenses that are an indispensable part of ...

Filip Stojanovic's avatar by Filip Stojanovic | Jan 30, 2025
Biggest eCommerce Challenges in 2021
Marketing

Biggest eCommerce Challenges in 2021

After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021.  That ...

Jessica Malnik's avatar by Jessica Malnik | Nov 18, 2022
The Importance of Proper TAM Evaluation for B2B Startups
Leadership

The Importance of Proper TAM Evaluation for B2B Startups

Would you rather be the big fish in a small pond or a small fish in a big pond?  This analogy is one of the ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
18 Mistakes Startups Make Under Rapid Growth
Agencies

18 Mistakes Startups Make Under Rapid Growth

Did you know that many startups fail because they grow too quickly?  Whether it is hiring too slowly to keep up with growth, making poor ...

Jessica Malnik's avatar by Jessica Malnik | Jun 22, 2022
How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)
Agencies

How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)

The Spot On Agency is a Birmingham, Alabama-based digital marketing agency specializing in healthcare software companies. They’ve been in business since 2012 when Spot On ...

Tamara Omerovic's avatar by Tamara Omerovic | Jan 14, 2022