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Strategies for Effective Influencer Marketing in B2B Companies (Based on 45+ Expert Insights)
Marketing

Strategies for Effective Influencer Marketing in B2B Companies (Based on 45+ Expert Insights)

Is your B2B company still stuck thinking influencer marketing is just for B2C brands? Once considered purely a B2C play, influencer marketing is becoming increasingly ...

Author's avatar by Filip Stojanovic | Jan 16
Why You’re Losing to ‘No Decision’—and How to Fix It (w/ Jen Allen-Knuth, Demand Jen)
Playbooks

Why You’re Losing to ‘No Decision’—and How to Fix It (w/ Jen Allen-Knuth, Demand Jen)

Ever stare at your pipeline and wonder why so many deals end in “no decision”? Or struggle to understand why perfectly good prospects keep choosing ...

Author's avatar by Jeremiah Rizzo | Jun 30
Rethinking Content Creation: The Impact of Google’s SEO Leak
Marketing

Rethinking Content Creation: The Impact of Google’s SEO Leak

If you’ve followed SEO developments this year, you’re likely familiar with the buzz surrounding Google’s SEO leak back in March. These revelations have sent ripples ...

Author's avatar by Cassie Christman | Jan 8
Top 12 Social Media Management Tools for 2025
Marketing

Top 12 Social Media Management Tools for 2025

Did you know that 52% of marketers say maintaining an active presence across multiple social media platforms was their biggest challenge in 2024? With billions ...

Author's avatar by Maria Rozhdestvenskaia | Aug 4
How to Measure Video Success with 10 Key Performance Metrics
Marketing

How to Measure Video Success with 10 Key Performance Metrics

Planning and creating engaging video content is half the battle when it comes to building a successful YouTube channel. Whether you’re managing your personal account ...

Author's avatar by Victor Blasco | Dec 30, 2024
Are LinkedIn Ads “Too Expensive” and How to Improve Their Effectiveness? Insights from 100+ Companies
Marketing

Are LinkedIn Ads “Too Expensive” and How to Improve Their Effectiveness? Insights from 100+ Companies

Oh, LinkedIn Ads are just too goddamn expensive! How many times have you heard this—or even thought it yourself? It’s a common complaint, and not ...

Author's avatar by Filip Stojanovic | Dec 23, 2024
What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]
Marketing

What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]

It’s common advice to experiment with your email marketing strategy to see what works for your business. But, with so many options to try, it ...

Author's avatar by Melissa King | Jun 2
Best HubSpot Integrations: Insights from 50+ Companies on Tools, Usage, and Benefits
Hubspot

Best HubSpot Integrations: Insights from 50+ Companies on Tools, Usage, and Benefits

HubSpot is powerful, but let’s be honest—it’s not a solo act. Whether it’s streamlining marketing campaigns, automating sales processes, or centralizing customer data, the right ...

Author's avatar by Filip Stojanovic | Jan 22
Leveraging HubSpot Custom-Coded Workflow Actions to Streamline Your Data
Hubspot

Leveraging HubSpot Custom-Coded Workflow Actions to Streamline Your Data

Explore the ins and outs of HubSpot's custom-coded workflow actions and how they can solve a variety of data challenges, ultimately helping you optimize business operations.

Author's avatar by Phil Stott | Dec 12, 2024