Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...
by Jessica Malnik · Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Many people confuse OKRs and KPIs. It is easy to do. The simplest way to think about OKRs is the big hairy audacious goals that ...
by Jessica Malnik · May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Did you know that 85% of Facebook video ads are watched with no sound? Or, that 50% of Facebook’s mobile ad revenue comes from video ...
by Jessica Malnik · May 11, 2022
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...
by Elise Dopson · Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
by Elise Dopson · Feb 3, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Did you know that Facebook makes more than $16 billion each quarter in ad revenue? With so many companies using Facebook ads, anything you can ...
by Jessica Malnik · May 11, 2022
How to Set SEO Goals for Your Team (That Actually Drive Action)
SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...
by Elise Dopson · Aug 2, 2024
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective. The ad format is the ...
by Jessica Malnik · Mar 29, 2023
On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights
You’ve spent valuable time and resources optimizing important pages on your website. Now, how are you reporting on the impact of your efforts? After all, ...
by Elise Dopson · Jul 25, 2024
How to Predict Your Company’s Performance During Uncertain Times
With so much week-to-week uncertainty during COVID-19, company performance is difficult to manage. The dot-com bust and the 2008 economic recession were no picnic. But, ...
by Peter Caputa IV · Feb 19, 2024
Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance
Google Analytics is one of the most powerful tools you can use to measure the performance of your online store. However, it is easy to ...
by Jessica Malnik · Dec 6, 2022
24 Slack Integrations That Teams Can’t Live Without
With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...
by Jessica Malnik · Dec 22, 2021
34 Tips for Delivering Powerful SEO Reports For Clients
What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...
by Jessica Malnik · Feb 1, 2023
Facebook Ad Placements: How Do They Compare & Which Perform Best?
It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...
by Elise Dopson · May 11, 2022
How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients
You may have heard of Robbie Richards, the marketing director of Virayo Marketing, from his eponymous blog and SEO training course The SEO Playbook. Professional ...
by Elizabeth Wellington · Jan 10, 2022
New: Create Reusable Templates in Databox & Save Hours on Client Reports
How much time do you, or your team, spend creating client reports every month? Imagine that you only had to create reports once and could ...
by Tamara Omerovic · Dec 18, 2023
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…
“It’s not what happens to you, but how you react to it that matters.” – Epictetus Editor’s note: In collaboration with our friends at Lola.com, ...
by Belynda Cianci · Nov 29, 2021
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...
by Elise Dopson · May 29, 2024
The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million
In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...
by Kiera Abbamonte · Sep 19, 2021
11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance
When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...
by Elise Dopson · Apr 25, 2022
The B2B Sales KPIs You Should Be Tracking According to 60+ Experts
The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...
by Belynda Cianci · Dec 20, 2023