Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
by Jessica Malnik · Nov 17, 2022
10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales
What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
by Elise Dopson · Dec 20, 2023
Introducing White Labeling: A Fully Branded Reporting Experience for Your Company and/or Clients
Imagine having your own custom analytics and reporting tool, complete with fully branded dashboards, performance alerts, a custom subdomain, and even a mobile experience. Now ...
by Tamara Omerovic · Dec 18, 2023
How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half
When sharing important information with clients, the presentation is just as important as the substance. This was the case for the Marketing and advertising consultants ...
by Belynda Cianci · May 8, 2023
The 11 Best Pipedrive CRM Features According to Sales Pros
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
by Elise Dopson · Jan 26, 2022
18 Plays for Tracking Your Content Marketing Using Google Analytics
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
by Elise Dopson · Mar 21, 2023
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
by Jessica Malnik · Apr 10, 2025
How to Improve Your Post Engagement on Facebook Ads
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
by Masooma Memon · Apr 22, 2024
New Integration: Track Your Streaming Video Performance with Vimeo OTT + Databox
Hi there, Vimeo OTT users ? Today we’re excited to announce our new integration with Vimeo OTT, allowing you to track and visualize the performance ...
by Tamara Omerovic · Jun 26, 2020
How to Measure Blog Attribution Using Google Analytics
Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...
by Elise Dopson · Jun 10, 2024
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...
by Jessica Malnik · Nov 13, 2023
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
by Elise Dopson · Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...
by Elise Dopson · May 2, 2024
MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17 Percent with Databox
Managing the KPI progress of a 30+ member sales and marketing specialist team had become an intensive, time-consuming challenge for the management team at MarketLauncher. ...
by Belynda Cianci · Apr 20, 2022
How to Choose the Right Performance Metrics To Track for Your Business
Have you ever received a Slack message like this…? We’ve all been asked for on-demand performance updates from our team, boss, client, or other stakeholders. ...
by Kiera Abbamonte · Apr 19, 2022
How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies
Did you know that mobile PPC advertising is on pace to be worth more than $247 billion? Google and Facebook ads make up the lion ...
by Jessica Malnik · Dec 22, 2021
26 Ways for Improving Your Ecommerce Conversion Rate
Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...
by Jessica Malnik · Nov 11, 2022
23 Tips for Tracking Sales Activity with HubSpot CRM
What would you do if your CEO came to you tomorrow and wanted you to increase sales by $25,000 next month? Would you already have ...
by Jessica Malnik · May 12, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...
by Jessica Malnik · Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Many people confuse OKRs and KPIs. It is easy to do. The simplest way to think about OKRs is the big hairy audacious goals that ...
by Jessica Malnik · May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Did you know that 85% of Facebook video ads are watched with no sound? Or, that 50% of Facebook’s mobile ad revenue comes from video ...
by Jessica Malnik · May 11, 2022