Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting
SmartBug Media is a fully remote inbound marketing agency with 85 team members working across the United States and Canada, and around the globe with ...
by Elizabeth Wellington · Apr 21, 2022
21 Practical Tips for Building Better Business Dashboards
These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...
by Jessica Malnik · Apr 22, 2022
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Quick….which social media channel is driving the most traffic to your website? Do image posts have more engagement than videos on Facebook? What about Twitter? ...
by Jessica Malnik · Jul 18, 2024
22 Ideas for Using Data to Inspire Your Content Marketing Strategy
Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...
by Elise Dopson · Jul 25, 2024
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most
On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...
by Elise Dopson · Aug 19, 2021
14 Things You Must Include In Your Weekly Sales Activity Report
New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...
by Jessica Malnik · Dec 20, 2023
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...
by Kiera Abbamonte · Sep 19, 2021
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.
by Jessica Malnik · May 6, 2022
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
by Elise Dopson · Sep 8, 2023
11 Tips for Creating An Actionable SEO Marketing Dashboard
You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...
by Elise Dopson · May 19, 2022
How to Set, Track, & Achieve Your Monthly Sales Goals
Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...
by Elise Dopson · Dec 20, 2023
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
“Don’t sugar-coat it.”— Everyone Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...
by Belynda Cianci · May 5, 2024
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...
by Jessica Malnik · Aug 2, 2024
Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...
by Elise Dopson · Jan 16, 2023
The 22 Essential Startup Marketing KPIs for Measuring Traction
If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...
by Kiera Abbamonte · May 17, 2022
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...
by Belynda Cianci · Sep 3, 2021
How to Use Google Sheets + Databox to Track & Visualize Performance
How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...
by Tamara Omerovic · Dec 18, 2023
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
by Spela Mlekuz · Apr 8, 2022
The Definitive List of Marketing KPIs Every Team Should Track
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
by Jessica Malnik · May 19, 2022
How to Create SMART Marketing Goals That Your Team Will Actually Hit
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
by Elise Dopson · May 17, 2022
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...
by Tamara Omerovic · Dec 18, 2023