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LinkedIn Ads CTR: What’s a Good One and How to Improve It?
Marketing

LinkedIn Ads CTR: What’s a Good One and How to Improve It?

How many clicks are your LinkedIn ads getting? And how do you know whether that number is objectively good or in need of improvement? Assessing ...

Filip Stojanovic's avatar by Filip Stojanovic | Jun 26, 2025
Building A Demand-Focused Company (w/ Prashant Kaw, Helmur)
Leadership

Building A Demand-Focused Company (w/ Prashant Kaw, Helmur)

Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts. How They Move The Needle ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Restaurant KPI Dashboard: A Restaurant Owner’s Handbook on Measuring KPIs to Scale Business
Dashboards & Visualization

Restaurant KPI Dashboard: A Restaurant Owner’s Handbook on Measuring KPIs to Scale Business

Are data salads included in your menu? With 60% of restaurant owners closing down after the first year and 80% of restaurants not making it ...

Filip Stojanovic's avatar by Filip Stojanovic | Nov 25, 2024
How to Create an SEO Report for Your Client in 2025
Marketing

How to Create an SEO Report for Your Client in 2025

An SEO strategy without a consistent SEO report is like flying an airplane wearing blackout goggles. Sure, you might be in motion, but you have ...

Filip Stojanovic's avatar by Filip Stojanovic | Jul 16, 2025
How to Identify the Right Target Audience for Your Website in 2025
Marketing

How to Identify the Right Target Audience for Your Website in 2025

How do you ensure you are delivering the right message to the right people at the right time? Identifying the target audience for your website ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 26, 2025
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Marketing

How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023

Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...

Filip Stojanovic's avatar by Filip Stojanovic | May 29, 2023
Top 20 Website KPIs and Metrics to Track in 2023  
KPIs & Metrics

Top 20 Website KPIs and Metrics to Track in 2023  

Do you ever find yourself staring at your website analytics, wondering which metrics truly matter for your business’s online success? Whether you’re an ecommerce entrepreneur ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 26, 2025
Driving Predictable Demand (w/ John Short)
Marketing

Driving Predictable Demand (w/ John Short)

John Short shares the system he uses to drive more predictable demand for customers, along with how to identify who your best customers are. How ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Driving Demand via YouTube (📈 MTN #12)
Marketing

Driving Demand via YouTube (📈 MTN #12)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median YouTube performance for B2B companies (April 2023): Join this group to ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024