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Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections
Goals & Forecasts

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

The PPC keyword landscape is always changing. Just because one of your keywords tops your list now doesn’t mean that it’ll be outshined by another ...

Author's avatar by Melissa King | Apr 9, 2024
How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign
Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Did you know that Facebook’s advertising audience consists of 2.14 billion users? With so many people consuming Facebook Ads, you want to ensure every ad ...

Author's avatar by Alexander B. Pavlinek | Nov 28, 2024
18 Healthcare Key Performance Indicators to Include in a KPI Dashboard
KPIs & Metrics

18 Healthcare Key Performance Indicators to Include in a KPI Dashboard

A successful healthcare facility requires a lot more than hiring world-class healthcare providers. You need solid processes that maximize patient satisfaction while minimizing operational inefficiencies. ...

Author's avatar by Saffa Faisal | Jul 1
LinkedIn Ads vs Facebook Ads – Which One is Better for B2Bs: Where to Invest Your $2,000 Monthly Budget?
Marketing

LinkedIn Ads vs Facebook Ads – Which One is Better for B2Bs: Where to Invest Your $2,000 Monthly Budget?

In today’s cutthroat digital landscape, B2B businesses are fighting tooth and nail to maximize their advertising budgets. With a myriad of platforms vying for their ...

Author's avatar by Davor Štefanović | May 3, 2024
How to Run a Successful Community Through Your LinkedIn Company Page
Marketing

How to Run a Successful Community Through Your LinkedIn Company Page

LinkedIn has an irreplaceable spot in many companies’ marketing strategies. When we polled 65 marketers about their LinkedIn practices, 60% answered that LinkedIn is very ...

Author's avatar by Melissa King | Apr 24, 2024
Digital Advertising Benchmarks by Industry for 2023
Marketing

Digital Advertising Benchmarks by Industry for 2023

Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...

Author's avatar by Nevena Rudan | Jul 1
3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
SaaS

3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)

Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing,  data-driven RevOps, and agile demand generation. Links

Author's avatar by Jeremiah Rizzo | Apr 9, 2024
How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]
Marketing

How do B2B Companies Connect with Hard-to-Reach Prospects in 2023? [Analysis Based on 100+ Agencies]

Just how hard is it to connect with hard-to-reach prospects in 2023 as a B2B? And what tactics should you resort to when some of ...

Author's avatar by Filip Stojanovic | Apr 9, 2024
How to Use Email to Improve Your Onboarding Activation Rate (📈 MTN #21)
Marketing

How to Use Email to Improve Your Onboarding Activation Rate (📈 MTN #21)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median performance for September, 2023: Are your sales, traffic, or ad costs ...

Author's avatar by Jeremiah Rizzo | Apr 9, 2024