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Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
Leadership

Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands

The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...

Melissa King's avatar by Melissa King | May 31, 2024
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
Playbooks

BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)

In this episode of “Metrics & Chill,” Pete Caputa hosts Guy Alvarez, founder of Good2bSocial, a digital marketing agency tailored to law firms. Guy recently ...

Maria Rozhdestvenskaia's avatar by Maria Rozhdestvenskaia | May 15, 2024
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...

Marija Hladni's avatar by Marija Hladni | Feb 24
The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation
Agencies

The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation

Is your B2B content stuck in 2020? You’re not the only one facing this problem. With the B2B market getting more competitive by the day ...

Filip Stojanovic's avatar by Filip Stojanovic | May 14, 2024
New in Databox: Analyze the Performance of Any Metric or KPI with Metric Insights
Product Updates

New in Databox: Analyze the Performance of Any Metric or KPI with Metric Insights

Whether you’re a leader, manager, or individual contributor, chances are you need to keep a close eye on a handful of key metrics. If you’re ...

Monise Branca's avatar by Monise Branca | May 2, 2024
The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs
Marketing

The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs

Can you really get all the expertise and strategic thinking of a top-level marketing exec without having to cover the cost of a full-time salary? ...

Filip Stojanovic's avatar by Filip Stojanovic | Mar 4
How to Create a Dashboard in Google Sheets in 3 Easy Steps
Dashboards & Visualization

How to Create a Dashboard in Google Sheets in 3 Easy Steps

Using spreadsheets in your business is a great way to store data and keep it organized. However, in situations where you need to quickly pull ...

Filip Stojanovic's avatar by Filip Stojanovic | Feb 24
Playmaker Spotlight: Tory Ferrall, Director of Revenue Operations
People & Culture

Playmaker Spotlight: Tory Ferrall, Director of Revenue Operations

In Playmaker Spotlight, we get up close (and sometimes personal) with a valuable team member whose individual contributions shouldn’t be overlooked but instead used to ...

Špela Jurič's avatar by Špela Jurič | Apr 23, 2024
New in Databox: Safeguard Your Data With Advanced Security Settings
Product Updates

New in Databox: Safeguard Your Data With Advanced Security Settings

Gain more granular control and visibility over users and their account activities. From managing user sessions to tracking changes made within the account, the Advanced Security settings will make it easier for you to maintain compliance with internal security processes.

Monise Branca's avatar by Monise Branca | Apr 23, 2024