About the author
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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If you consider yourself a data-driven marketer, you have probably heard the same incomplete goal-setting advice over and over again: Set SMART goals. Track your progress ...
When I started my job as a content marketer 9 months ago, I was shocked by the number of hours I wasted on formatting blog ...
When we set out to build a first-of-its-kind, automated SMART goal tracking tool, we first asked our customers and partners, “How do you set and ...
Subscribe to Ground Up on iTunes and be the first to hear new episodes. Joanna Wiebe had built the preeminent copywriting service in the business ...
When most digital marketers create reports, they focus their energy on summarizing their results from the previous month. But, if Charles McKay had followed conventional ...
If you are an experienced email marketer, you probably know that the open rate that you see on your screen is not accurate. Even popular ...
One day, not so long ago, INBOUND was simply an inbound marketing conference where marketers would gather to share their latest strategies. The 2017 version ...
We built one of the most generous agency partner programs in SaaS, so why didn’t anyone know about it? To really understand the answer to ...
Subscribe to Ground Up on iTunes and get new episodes as soon as they’re posted. There are many things you can point to as evidence ...
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