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Articles by Tamara Omerovic

About the author

Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.

Latest posts

Monthly Goals, Checked Daily Are The Secret to Hitting Annual Targets
Marketing

Monthly Goals, Checked Daily Are The Secret to Hitting Annual Targets

If you consider yourself a data-driven marketer, you have probably heard the same incomplete goal-setting advice over and over again: Unfortunately, Psychology tells us that’s ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
The 5 WordPress Plugins I Use To Eliminate The Crappy Parts of Publishing Blog Posts
Marketing

The 5 WordPress Plugins I Use To Eliminate The Crappy Parts of Publishing Blog Posts

When I started my job as a content marketer 9 months ago, I was shocked by the number of hours I wasted on formatting blog ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
Now You Can Track SMART Goals Automatically [New Feature]
Goals & Forecasts

Now You Can Track SMART Goals Automatically [New Feature]

When we set out to build a first-of-its-kind, automated SMART goal tracking tool, we first asked our customers and partners, “How do you set and ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 1, 2021
How Joanna Wiebe Is Changing the Way You Approach Long-Form Content Forever
Marketing

How Joanna Wiebe Is Changing the Way You Approach Long-Form Content Forever

Subscribe to Ground Up on iTunes and be the first to hear new episodes. Joanna Wiebe had built the preeminent copywriting service in the business ...

Tamara Omerovic's avatar by Tamara Omerovic | Sep 28, 2021
Why Agencies Should Replace Marketing Reporting with “Insights As a Service”
Agencies

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

When most digital marketers create reports, they focus their energy on summarizing their results from the previous month. But, if Charles McKay had followed conventional ...

Tamara Omerovic's avatar by Tamara Omerovic | Apr 6, 2023
Your Email Open Rate Is Higher Than You Think
Marketing

Your Email Open Rate Is Higher Than You Think

If you are an experienced email marketer, you probably know that the open rate that you see on your screen is not accurate. Even popular ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
4 Ways Inbound Marketing is Changing in 2018
Goals & Forecasts

4 Ways Inbound Marketing is Changing in 2018

One day, not so long ago, INBOUND was simply an inbound marketing conference where marketers would gather to share their latest strategies. The 2017 version ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 8, 2017
How We 6x’d Our Qualified Leads in 6 Months
Marketing

How We 6x’d Our Qualified Leads in 6 Months

We built one of the most generous agency partner programs in SaaS, so why didn’t anyone know about it? To really understand the answer to ...

Tamara Omerovic's avatar by Tamara Omerovic | May 1, 2024
The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer
Agencies

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

Subscribe to Ground Up on iTunes and get new episodes as soon as they’re posted. There are many things you can point to as evidence ...

Tamara Omerovic's avatar by Tamara Omerovic | Sep 27, 2021
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