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Ellie Mirman remembers.
She was at HubSpot in 2008 and remembers experimenting with new distribution channels that seemed to pop up every week––Facebook when it rolled out to businesses. Twitter. LinkedIn. YouTube.
As the first marketing hire Mike Volpe made at HubSpot, Ellie helped invent the inbound marketing playbook.
She ran the first inbound marketing summit, which would later become INBOUND, in 2008. There were 300 attendees at the Cambridge Marriott.
Since then, everything has changed.
And, it’s all stayed the same.
Ellie is CMO at Crayon now, another early-stage startup.
And, she says while mediums and channels have exploded, a lot of the playbooks she first employed at HubSpot a decade ago…still work.
Just…differently.
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Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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