Marketing

213 Marketing Dashboard Templates for Tracking and Measuring Your Marketing Performance

No more slides or spreadsheets. These free marketing dashboard templates are plug-and-play and will allow you to quickly track your marketing metrics and KPIs.

Tamara Omerovic Tamara Omerovic on February 4, 2021 • 49 minute read

If you’re in any kind of marketing role, you know that a big part of the role is about reporting on what’s working and how your marketing efforts translate to actual business.

Enter marketing dashboards––the superpower of any marketer who wants to quickly and clearly communicate the performance and overall ROI of the team’s marketing efforts.

Marketing dashboards are essential to any marketing team’s success, not only because they put together all the data in an easy-to-understand way, but also because they allow you to discover new ways to keep improving on your current strategy over and over again.

In this post, we’ll share 213 marketing dashboard templates that you can use right away to create your own informative reports. 

Let’s take a deep dive together right now. 

What is a Marketing Dashboard?

A marketing dashboard is a reporting tool that pulls data from multiple sources in real-time and displays it in one location. Marketing dashboards gather, track, and display different (previously set) metrics and KPIs that are essential for measuring and analyzing the current performance of your marketing campaign. 

To put it simply, a marketing dashboard aims to help you answer the question, “How is my marketing campaign performing at this very moment?” 

When you have a glance at the summary of how your campaigns are performing, you are always able to make timely adjustments that will ensure you reach your marketing goals and achieve maximum success.

What Should Be Included in a Marketing Dashboard?

Same as it goes when creating other types of dashboards, what you’ll include in your marketing dashboard depends on multiple factors. Among some of the most important factors are your company size, business goals, marketing goals, type of marketing strategy, and so on. 

A successful marketing dashboard should be unique and tailored to your company’s specific needs, and it should contain relevant data that will help you measure the overall impact that your currently employed marketing strategy has on your target audience and target market. 

A well-made marketing dashboard should be able to show you how your marketing activities are increasing customer acquisition, lead generation, sales, client retention, and similar. 

If this is your first time setting up a marketing dashboard, make sure you include the metrics that give you a better insight into 3 major areas – your company awareness, company engagement, and upcoming opportunities. 

Essential marketing KPIs include the following:

  1. Cost Per Acquisition – This metric shows you if your customer acquisition is cost viable.
  2. Cost Per Lead – See how much you spend per lead.
  3. Sales Target and Growth – Find out if your sales are growing and reaching set targets.
  4. ROI – Track how efficiently you are using your marketing budget.
  5. Customer Lifetime Value – This metric helps you determine if new customers are profitable in the long-run.
  6. Website Traffic-to-Lead Ratio – See how well your website converts.
  7. Lead-to-MQL ratio – See how marketing qualifies generated leads.
  8. MQL-to-SQL ratio – Get better insight into which requirements the sales team has for your leads.
  9. Goal Conversion Rate – This metric shows you whether or not you are hitting your business objectives. 
  10. Average Time to Conversion – You know that your visitors convert, but how fast? This metric can help you.
  11. Landing Page Conversion Rate – See which landing pages and content perform best.
  12. Cost Per Click – See the actual price you pay for each click in your PPC marketing campaigns.
  13. Bounce Rate – Determine if your visitors find what they are looking for on your website.
  14. Engagement Rate – See how well your users respond to your content.
  15. Click-Through Rate – Find out if your ads, CTAs, and content are resulting in the attention you want.

213 Marketing Dashboard Templates You Can Use Right Now

Since digital marketing is a quite large and complex field with hundreds and hundreds of different metrics and KPIs, marketing reporting and developing a marketing dashboard for your company can be a rather daunting task. 

But that’s why we are here to help.

Instead of creating a marketing dashboard from scratch, use one (or more) of our pre-made marketing dashboard templates. So far, we have 213 (and counting).

SEO Analytics Marketing Dashboards 

Why Should You Use SEO Dashboards?

With SEO analytics dashboards, you can set, track, analyze, and measure your most important SEO metrics and KPIs with ease, and in one place. By monitoring and measuring how the SEO metrics and KPIs you previously set change from month to month, you will be able to understand how your SEO campaign performs, how close you are to your SEO goals, and whether or not you need to make any adjustments. 

With SEO dashboards, you will quickly be able to spot top performing pages, top converting keywords, as well as areas of your website that need to be optimized for search engines.

How to Track SEO Performance with Marketing Dashboards?

The best way to measure SEO performance is through SEO metrics that are created through different analytics tools and programs. Analytics is any software or tool that assists in gathering and analyzing data about website usage, and shows metrics such as keyword ranking, CTR, organic traffic, external links, and similar. These hard numbers can be gathered from tools such as SEMRush, Ahrefs, Google Analytics, Google Search Console, Moz, and similar. 

Essential Metrics and KPIs for your SEO Dashboard

  • Organic traffic
  • Bounce rate
  • Conversion rate
  • Top exit pages
  • Keywords ranked in Google
  • Local visibility
  • Average CTR
  • Number of indexed pages in Google Search Console
  • Number of pages crawled per day
  • Crawl errors
  • Referring domains

34 SEO Analytics Dashboard Templates

  1. SEMRush Dashboards
  2. MOZ Dashboards
  3. Google Search Console Dashboards
  4. Ahrefs Dashboards
  5. AccuRanker Dashboards
SEMRush Dashboard Templates

What is SEMRush?

SEMrush is an all-in-one marketing tool for improving the online visibility of your (or your client’s) website and discovering key marketing insights. SEMRush is a tool designed to help marketers specializing in different areas of digital marketing, such as SEO, PPC, Content Marketing, Keyword Research, PR, and similar.

With SEMRush, you can conduct a competitor’s analysis, manage social campaigns, research keywords, track keywords, look for backlinking opportunities, get on-page SEO insights, get technical optimization insights, conduct a content audit, track keyword cannibalization, and much more.

SEMrush is trusted by digital marketers worldwide, and it’s a great choice no matter whether you are a small, medium-sized, or large business.

How Can These Dashboards Help?

SEMRush dashboard templates allow you to see how well you are ranking for different terms, determine how to improve keyword rankings in SERPs, view how your campaigns are affecting your online presence, and help you diagnose your site with an overall health score based on identifiable issues.

19 Free SEMRush Dashboard Templates

Here are 19 SEMRush dashboard templates you can try out right now. 

Some of these dashboards only integrate with SEMRush, while others combine data from other tools such as Google Analytics, Google Search Console, HubSpot Marketing, Moz, and others to better connect the dots between your content marketing efforts and search engine performance.

Multiple Data Sources

SEMrush dashboard template example
SEMrush dashboard example – SEMRush: Site audit dashboard template
MOZ Dashboard Templates

What is Moz?

MOZ is an all-in-one SEO tool that aims to help you increase traffic, search engine rankings, and visibility in the search results. This tool can be used to crawl your site, uncover technical SEO issues, track the performance of your keywords, conduct a backlink analysis, do keyword research, and much more. 

One of the most popular Moz’s products is MozBar, a browser extension that provides on-page access to Moz’s link metrics and site analysis tools. With Moz, you can easily check whether a page is easily crawlable. It also shows where your domain carries authority with search engines.

How Can These Dashboards Help?

Moz dashboard templates allow you to track your domain authority and identify high-performing inbound links. Use these dashboards to see how your content marketing and SEO efforts affect your DA and how your DA compares to your competitors.

2 Free Moz Dashboard Templates

MOZ dashboard template example
MOZ dashboard example – MOZ: Competitor overview dashboard template
Google Search Console Dashboard Templates

What is Google Search Console?

Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your site’s visibility and presence in Google Search results. Google Search Console can help you fix indexing problems, check if your site is easy to crawl, if there are any crawling issues, view traffic data for your site, and similar. 

You can use it to find out how many users visit your site and how they are finding it, whether more users are visiting your site on a mobile device or desktop computer, which pages on your website are the most popular, and much more.

Google Search Console is one of the most popular free SEO analytics tools, and it’s widely used and recommended by thousands of marketing professionals, SEOs, and business owners.

How Can Google Search Console Dashboards Help?

Google Search Console dashboards can help you learn which pages receive the most impressions and clicks and which search queries drive traffic to your website, how your site is performing in organic search results, and much more. 

8 Free Google Search Console Dashboard Templates

Here are 8 free Google Search Console dashboard templates you can try out right now. Some of these dashboards only integrate with Google Search Console, while others combine data from other tools such as Google Analytics to better track, measure, and analyze the performance of your marketing campaigns.

Multiple Data Sources:

Google Organic Search Performance dashboard template example
Google Search Console dashboard example – Google organic search performance dashboard template
Ahrefs Dashboard Templates

What is Ahrefs?

Ahrefs is one of the best all-in-one marketing tools for backlinks and SEO analysis. With Ahrefs, you can analyze your site’s backlinks profile and the sites of your competitors, explore relevant keywords ideas and traffic estimations, find the most shared content for any topic, analyze your website for common SEO issues and monitor the SEO health of your website over time, and more.

Ahrefs has become one of the top-rated and essential SEO tools among marketers since it gives you new ideas for link-building and content analysis.

How Can Ahrefs Dashboards Help?

With Ahrefs dashboards, you can visualize important search ranking factors from Ahrefs, like domain rating, backlinks, referring pages, and more. These dashboards allow you to track your DA and see how strong your website’s backlink profile is, and track the number of unique referring domains pointing to your website.

2 Free Ahrefs Dashboard Templates

Ahrefs dashboard template example
Ahrefs dashboard example – Ahrefs website audit dashboard template
AccuRanker Dashboard Templates

What is AccuRanker?

AccuRanker is an SEO tool that allows you to import keywords indexed by search engines into an intuitive and powerful web-based solution. With AccuRanker, you can monitor your competitors, landing pages, see which keywords drive the most traffic, see which pages perform the best, check local rankings, and much more.

This keyword tracking tool is one of the top choices of SEO and marketing professionals worldwide due to its attractive price, ability to import Google Analytics and Search Console and calculate advanced metrics, and clean interface.

How Can AccuRanker Dashboards Help?

With AccuRanker dashboards, you will be able to determine which keywords drive the most traffic for your brand, and learn how you compete with competitors over popular keywords. Track your top competitors in real-time, and see which ones have a bigger presence on important keywords, so you can adjust your SEO strategy accordingly. 

3 Free AccuRanker Dashboard Templates

AccuRanker domain overview dashboard template example
AccuRanker dashboard example – AccuRanker: Domain overview dashboard template

Paid Search Marketing Dashboards

Why Should You Use Paid Search Marketing Dashboards?

With these specific types of dashboards, all your paid search data will be in one place, allowing you to monitor campaigns and consult your dashboards in real-time, and easily track KPIs and metrics across all your paid search marketing channels. 

How to Track Paid Search Performance with Dashboards?

The best way to measure paid search performance is through paid search metrics that are created through different analytics tools and programs that assist in gathering and analyzing data about website usage, and show metrics such as CTR, CPC, CPM, AOV, RPC, conversion rate, and more. These numbers can be gathered from tools such as Google AdSense, Google Ads, Google Analytics, Facebook Ads, and so on. 

Essential Metrics and KPIs for your Paid Search Marketing Dashboard

  • Number of impressions
  • Total clicks
  • Average CTR
  • CPC
  • Average position
  • CPM
  • Impression share
  • Revenue per click (RPC)
  • Conversion rate
  • Average order value
  • Ad costs to sales
  • Return on Ad Spend (ROAS)
  • ROI
  • Ad costs to margin
  • Cost per lead/order (CPL/CPO)

14 Paid Search Marketing Dashboard Templates

Google AdSense Dashboard

What is Google AdSense?

AdSense is a program run by Google which website publishers can use to display ads next to their online content, and that way, earn some money. Google AdSense is set up by making your ad spaces available by pasting ad code on your site, and then choosing where you want the ads to appear. Next, advertisers bid to show in your ad spaces in a real-time auction, and the highest paying ads show on your site. 

How Can This Dashboard Help?

The Google AdSense dashboard template shows you whether or not your website can reliably drive ad revenue. With this dashboard, you can see how users engage with your ads, measure revenue across different web properties, see revenue per day from advertising, measure total exposure over the last 30 days, and much more. By having an overview of the most important AdSense performance metrics, you will be able to identify where you need to make tweaks to increase profits. 

Google AdSense dashboard template example
Google AdSense dashboard example
AdMob Dashboard

What is AdMob?

Similar to Google AdSense, AdMob is a platform that gives you a way to earn money by displaying targeted ads alongside your app content. It works on similar principles as Google AdSense.

How Can This Dashboard Help?

The AdMob dashboard template shows you whether or not your app can reliably drive ad revenue. This dashboard allows you to see how users engage with your ads, how much revenue you earn every day from advertising, and total exposure in the last 30 days. With this dashboard template, you can measure conversion rates across different ads, and identify where you need to make tweak to increase profits.

Google AdMob Dashboard Template example
Google AdMob dashboard example
Google Ads Dashboards

What is Google Ads?

Google Ads are paid advertisements that appear on the 1st page of Google search results above organic search results. These advertisements can also appear on other websites through the Display Network and Google’s AdSense program. Google ads can be an effective way of driving relevant traffic to your website, especially if you are looking for fast results.

How Can This Dashboard Help?

Google Ads dashboards allow you to analyze your campaigns, ad groups, keywords, and engagement metrics to improve your ROI. With these dashboards, you can get a holistic view of your most important ad metrics, such as CPC, CTR, and impressions. See which ads generate the most engagement, how ads are converting qualified traffic on a daily basis, and much more. 

Overall, with Google Ads dashboards, you will be able to identify whether you’re getting an ROI on paid search, and how to adjust your PPC strategy accordingly. 

9 Free Google Ads Dashboards Templates

Here are 9 free Google Ads dashboard templates you can try out right now. Some of these dashboards only integrate with Google Ads, while others combine data from other tools such as Google Analytics, Facebook Ads, and similar to better monitor the performance of your PPC campaigns.

Multiple Data Sources

Google Ads dashboard template example
Google Ads dashboard example – Google Ads: Competitive Health Template dashboard template

Bing Ads Dashboards

What is Bing Ads?

Similar to Google Ads, Bing Ads are paid advertisements that appear on the 1st page of Bing, Yahoo, and AOL search results, above organic search results. Since Microsoft owns Bing, Yahoo, and AOL, when you advertise on one platform, your ad is actually seen on all three. Same as Google Ads, Bing Ads are designed to help businesses reach specific audiences, drive traffic, and increase revenue.

How Can This Dashboard Help?

Bing Ads dashboard gives you an overview of all the key metrics in your Bing Ads account. With this dashboard, you can measure PPC ads on Bing, track your ROI, see how many people are seeing your ads, how many clicks you get, which ads have the most clicks, and much more.

3 Free Bing Ads Dashboard Templates

Bing Ads: Ads performance dashboard template example
Bing Ads dashboard example: Bing Ads performance dashboard template

Social Media Marketing Dashboards 

Why Should You Use Social Media Marketing Dashboards?

With social media dashboards, you can set, track, analyze, and measure your most important social media metrics and KPIs with ease and in one place. By tracking and measuring how the social media metrics and KPIs you previously set change from month to month, you will be able to understand how your social media campaign performs, how close you are to your goals, and whether or not you need to make any adjustments. 

With social media dashboards, you will be able to monitor your influence score, keyword frequency, audience growth rate, engagement rate, conversion rate, and much more.

How to Track Social Media Performance with Marketing Dashboards?

The best way to measure social media performance is through social media metrics that are created through different analytics tools and programs that assist in gathering and analyzing data about social media usage and show metrics such as content rate, average response time, CPM, post reach, and similar.

These numbers can be gathered from tools and social media channels such as LinkedIn Company Pages, Facebook Pages, Twitter, Instagram Business, YouTube, Facebook Ads, HubSpot Marketing, Google Analytics, etc.

Essential Metrics and KPIs for your Social Media Marketing Dashboard

  • Follower count
  • Impressions
  • Clicks
  • Likes, shares and comments
  • Mentions
  • Audience growth rate
  • Post reach
  • Social share of voice (SSoV)
  • Average engagement rate
  • Virality rate
  • Conversion rate
  • CTR
  • CPC and CPM
  • Bounce rate

19 Social Media Marketing Dashboard Templates

LinkedIn Company Pages Dashboards

What is LinkedIn?

LinkedIn is a business and employment-oriented social media platform that is mainly used for professional networking, including employers posting jobs and job seekers posting their resumes and professional experience. LinkedIn is a good place to make professional connections and enhance your professional reputation by posting updates and interacting with other people.

How Can These Dashboards Help?

LinkedIn Company Pages dashboards can help you measure the overall engagement of your company’s LinkedIn page. They show you which posts receive the most engagement and track your page’s overall impressions, clicks, comments, followers, and similar. These dashboards allow you to see what kind of followers you are attracting, how many website visitors you generate from LinkedIn, and much more. 

2 Free LinkedIn Company Pages Dashboard Templates

Linkedin Demographics dashboard template example
LinkedIn marketing dashboard example – Linkedin Demographics dashboard template
Facebook Pages Dashboards

What is Facebook?

Facebook is a social media network that aims to make connecting with friends and family easy. Originally designed for college students, Facebook was created by Mark Zuckerberg in 2004, while he was enrolled at Harvard University. Today, Facebook is one of the world’s largest social network, with more than 2 monthly billion users.

How Can These Dashboards Help?

Facebook Pages dashboard templates help you understand how people learn about your brand on Facebook. It shows your top-performing posts, provides insights about page views, post reach, likes, followers count, and much more. 

5 Free Facebook Pages Dashboard Templates

Here are 5 Facebook Pages dashboard templates you can download right now. Some of these dashboards only integrate with Facebook Pages, while others combine data from other social media platforms and tools such as Twitter, Facebook Ads, and similar to better monitor the performance of your social media campaigns.

Multiple Data Sources

Facebook dashboard template example
Facebook marketing dashboard example – Facebook Page Insights dashboard template
HubSpot Marketing Dashboards

What is HubSpot?

HubSpot is a software that comprises of a Marketing Hub, Sales Hub, Service Hub, and a powerful CRM. When it comes to the Marketing Hub, it contains various integrated marketing tools that aim to make all your marketing-related tasks easier. HubSpot helped more than 56,500 people grow their business, convert traffic into leads, track and optimize the performance of their marketing campaigns, and much more.

How Can This Dashboard Help?

This HubSpot (Social Media Tracking) dashboard template examines how many customers originated from each social media source. With this dashboard, you can monitor day-by-day visits from social media networks, see what social media topics do your readers enjoy the most, see which social media channels give you the most return, how visitors turn into customers based on source, and lastly, make better decisions on adjusting your social media strategy.

HubSpot Social Media Tracking Dashboard Template example
HubSpot social media tracking dashboard example
Twitter Dashboards

What is Twitter?

Twitter is a social media network that has over 330 million monthly active users. Twitter is often described as a “microblogging” system on which users post and interact with messages known as “tweets”. Tweets can be up to 140 characters long and can include links to relevant websites and resources.

How Can This Dashboard Help?

The Twitter dashboard template shows how your followers engage with your Tweets. Overall, this dashboard helps you measure the results of Twitter activity, and track likes, comments, follows, mentions and retweets. With this Twitter dashboard, you will be able to easily identify how tweeting affects follower counts, what tweets have your followers have enjoyed the most, and much more.

Twitter dashboard template example
Twitter marketing dashboard example
YouTube Dashboards

What is YouTube?

YouTube is an online video-sharing platform that allows users to upload and view different videos, rate, comment on or share them, add videos to their playlists, and subscribe to other users. YouTube offers a wide variety of user-generated and corporate media videos. 

YouTube has around 2 billion users worldwide, and 79% of Internet users have their own YouTube account.

How Can These Dashboards Help?

YouTube dashboards help you to track the monthly performance of your YouTube channel. With these dashboard templates, you can track the engagement on your YouTube channel with metrics like minutes, views and referral sources, measure and analyze the total amount of time viewers spend watching your videos, and measure video engagement with multiple metrics like subscribers, likes, comments and shares.

Overall, you can learn which videos drive the most views, how many people are watching your videos daily, where do viewers learn about your channel, where should you create more content, and much more.

3 Free YouTube Dashboard Templates

YouTube Channel Performance Dashboard Template example
Youtube marketing dashboard example – YouTube channel performance dashboard template
Google Analytics Marketing Dashboards

What is Google Analytics?

Google Analytics is a web analytics service that collects, measures, and analyzes website data. Google Analytics provides useful information about the origin of your website traffic, how users navigate and interact throughout your website, what content and web pages they find most engaging, how they exit the site, and much more. 

Overall, this tool helps you to track and better evaluate the performance of your marketing campaigns, content, products, and much more. Google Analytics is used by almost 30 million websites, out of almost 350 million websites tracked in its database.

How Can This Dashboard Help?

With this Google Analytics Social Media Dashboard, you can look at the actions that users take after learning about your brand on social media, and find out which social networks create visitors that spend time on your site, which networks generate return visitors, which mobile devices generate quality visits, and much more. 

Google Analytics Social Media Dashboard Template example
Google Analytics social media dashboard example
Instagram Business Dashboards

What is Instagram?

Instagram is a photo and video-sharing social media network owned by Facebook. Users can upload photos or videos to Instagram and share them with their followers or with a group of friends. They can also view, comment, and like posts shared by their friends or people/brands they follow. Instagram has over 1 billion monthly active users.

How Can These Dashboards Help?

Instagram dashboards can give you insights about your overall account health and performance and will help you to know more about your Instagram followers, as well as your audience and followers’ growth. It will help you to identify the kind of content your followers enjoy, understand your user base better, and come up with better ideas about post strategies.

3 Free Instagram Business Pages Dashboard Templates

Here are 3 Instagram Business dashboard templates you can download right now.

Instagram Business dashboard template example
Instagram marketing dashboard example – Instagram Business audience overview dashboard template
Social Networks and Social Performance Dashboard Templates

What is a Social Performance Dashboard?

A social performance dashboard is perfect for those who are looking for a general overview of their social media performance without getting into too much detail. Put simply, these dashboards summarize in one place how your brand is doing within the social community.

How Can These Dashboards Help?

Social Networks and Social Performance dashboard templates show activity across four different social networks of your choice. The dashboards focus on visitor and follower counts over various time periods, daily traffic, and much more. Overall, with these dashboards, you can see where is your social media presence the strongest, and monitor key social media metrics from different social media accounts in one place.

3 Social Networks and Social Performance Dashboard Templates

Social performance dashboard example – Social networks (growth & engagement) dashboard template

Paid Social Marketing Dashboards 

Why Should You Use Paid Social Marketing Dashboards?

With paid social dashboards, you can monitor your most important social media metrics and KPIs with ease, and in one place. By tracking and measuring how the social media metrics and KPIs you previously set change from month to month, you will be able to understand how your paid social media campaign performs, if there is any room for improvements, and how close you are to your set goals. 

How to Track Paid Social Performance with Marketing Dashboards?

The best way to measure paid social search performance is through paid social search metrics that are created through different analytics tools and programs. Analytics software and tools that assist in gathering and analyzing data about social media usage show metrics such as CPC by ad, CPM, impressions, impressions by ad, CTR, link clicks, cost per lead, ROAS, etc. These hard numbers can be gathered from tools such as Facebook Ads, Facebook Pages, LinkedIn Ads, Twitter Ads, Google Analytics, and so on.

Essential Metrics and KPIs for your Paid Social Marketing Dashboard

  • CPC
  • CPC by ad
  • CPM
  • Impressions
  • Impressions by ad
  • Impressions by campaign
  • CTR
  • Link clicks
  • Post engagement
  • Cost per lead
  • Purchase ROAS
  • Amount spend by campaign
  • Reach by campaign

18 Paid Social Marketing Dashboards Templates

Facebook Ads Dashboards

What are Facebook Ads?

Facebook ads are used, well, to advertise on Facebook. Facebook ads are targeted to users based on their location, demographic, and profile information, which can be very helpful to reach the right target audience with ease, and generate leads for your business.

Advertising on Facebook comes in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Today, three million businesses actively advertise on Facebook.

How Can These Dashboard Help?

With Facebook Ads dashboard templates, you can track the overall engagement of your ad campaigns, discover your most popular ads, see which campaigns have the highest ROI, and much more.

You can also accurately measure the performance and cost-efficiency of your Facebook Ad campaigns, and identify which campaigns are driving the best results, and which require adjustments.

See your current Facebook Ad spend, how many people have purchased from your ad campaigns, your ROAS, CPM, CPC, and much more. 

10 Free Facebook Ads Dashboard Templates

Here are 10 Facebook Ads dashboard templates you can download right now. Some of these dashboards only integrate with Facebook Ads, while others combine data from other social media platforms and tools such as Facebook Pages, Google Ads, Google Analytics, and similar to better monitor the performance of your paid social media campaigns.

Multiple Data Sources

Facebook Audience Building & Brand Awareness Dashboard template example
Facebook Ads marketing dashboard example – Facebook audience building and brand awareness dashboard template
LinkedIn Ads Dashboards

What are LinkedIn Ads?

LinkedIn Ads, similar to Facebook Ads, are used for advertising on LinkedIn. LinkedIn ads, just like Facebook Ads, are targeted to users based on their location, demographic, and profile information, which can be very helpful to reach the right target audience with ease and generate leads for your business.

Linkedin Ads is considered one of the most powerful marketing tools for B2B companies to build leads and develop their online presence.

How Can These Dashboards Help?

LinkedIn Ads dashboards give you an overview of your Linkedin Ads performance so you can track ROI, and find out how many LinkedIn users are clicking your ads, what is your cost per click, and how many people are exposed to your brand on LinkedIn.

3 Free LinkedIn Ads Dashboard Templates

LinkedIn Ads performance dashboard template example
LinkedIn Ads marketing dashboard: LinkedIn Ads performance dashboard template
Twitter Ads Dashboards

What are Twitter Ads?

Twitter Ads, similar to LinkedIn Ads, are used for advertising on Twitter. Twitter ads, just like LinkedIn Ads, are targeted to users based on their location, demographic, and profile information, which can be very helpful to reach the right target audience with ease and generate leads for your business. There are different kinds of ads on Twitter, including Promoted Tweets, Promoted Accounts, and Promoted Trends.

How Can These Dashboards Help?

Twitter Ads dashboards give you an overview of impressions, clicks, and spends across all your Twitter Ads campaigns and track all your Twitter Ads metrics in one place.

With this dashboard, you can track total impressions and Tweet Engagements, identify which campaigns are most profitable, learn how to optimize campaigns for the correct type of engagement, and much more.

5 Free Twitter Ads Dashboard Templates

Twitter Ads Mobile App Conversions Dashboard template example
Twitter ads marketing dashboard example – Twitter ads: mobile app conversions dashboard template

Analytics Dashboards

Why Should You Use Analytics Dashboards?

With analytics dashboards, you can have all your key indicators of acquisition, retention, and referrals in one place. An analytics dashboard helps you make informed decisions on how to improve your sales and marketing processes by showing the numbers, information, and reports relevant to you and allowing you to identify easily where you need to make adjustments to meet your goals. 

How to Connect Your Favorite Analytics Tool with Databox?

This one is easy. In order to connect your favorite analytics tools with Databox, all you need to do is to navigate to our Integrations page, filter by category and select Analytics, and then select the tool you are looking for, from Google Analytics and Google my Business to a tool as simple as Google Sheets. All our integrations come loaded with thousands of default metrics, pre-configured Datablocks and pre-built reporting templates. 

Essential Metrics and KPIs for your Analytics Dashboard

  • Bounce rate
  • Sessions by device
  • Sessions by channel
  • Average time on page
  • Conversion rate
  • Number of visitors
  • Ratio of new vs. returning visitors
  • Cost per conversion

38 Analytics Dashboard Templates

Google Analytics Dashboards

How Can These Dashboards Help?

Google Analytics dashboards help you to gain deeper insights into your website traffic. See which sources, referrers, and social media websites drive the most traffic to your website. Monitor bounce rate, the quality of your mobile traffic, audience behavior, identify the most-viewed pages on your website, and much more. 

By utilizing standardized frameworks, these dashboards can also quickly measure the overall awareness of your website, engagement of users, conversion success, and loyalty metrics, which ultimately helps you to accurately measure the performance of your marketing campaigns, paid advertising campaigns, SEO efforts, and more.

34 Google Analytics Dashboard Templates

Here are 34 Google Analytics dashboard templates you can download right now. Some of these dashboards only integrate with Google Analytics, while others combine data from other analytics platforms and tools such as HubSpot, Google Search Console, Google Ads, Wistia, and similar to better collect, measure, and analyze your website data. 

Multiple Data Sources

Google Analytics Dashboard template example
Google Analytics marketing dashboard example – Google Analytics: Mobile vs. desktop traffic quality dashboard template
Mixpanel Dashboards

What is Mixpanel?

Mixpanel is a tool that allows you to track and analyze different user interactions with web and mobile applications. Overall, this tool is designed to help you analyze user data in real-time in order to identify trends, understand user behavior, and make better-informed decisions about your product. Mixpanel is one of the leading product benchmark reporting platforms that is currently used by more than 1.2 billion people worldwide.

How Can This Dashboard Help?

The Mixpanel (Event Tracking) dashboard template provides you with unique insight into your events, engagement trends, and funnels at a glance. With this dashboard template, you can easily track and analyze user behavior and determine where to focus your resources based on customer data.

Mixpanel Dashboard Template example
Mixpanel marketing dashboard example
Adobe Analytics Dashboards

What is Adobe Analytics?

Similar to tools like Google Analytics, Adobe Analytics is a web analytics tool that helps you track and measure different website performance and user engagement metrics. Overall, this tool offers customizable visualizations that help drive better business decisions. 

How Can This Dashboard Help?

The Adobe Analytics Store Overview Dashboard Template allows you to monitor the sales performance of your online store as well as the influence of your marketing campaigns on your overall sales funnel. This dashboard can help you see how website visits influence sales, how is your unit economics performing, how many unique visitors your websites generate, how much time people spend on your time, and much more. 

Adobe Analytics Dashboard Template example
Adobe Analytics marketing dashboard example
Localytics Dashboards

What is Localytics?

Localytics is an analytics tool that can help you to track your monthly active website and mobile app users and keep track of granular analytics, user flows, and funnels.

With Localytics, you can see how your users react to different types of content, make a collection of your user profiles, track the source of your users on iOS and Android, see who uninstalled your apps, and much more, all with the goal to predict your users’ behavior, target users with better ads, optimize your marketing and sales strategy and much more. 

How Can This Dashboard Help?

The Localytics Dashboard Template provides insights about users, sessions, and acquisition sources. It shows how customers use your app and how they react to your marketing campaigns. Overall, it helps you track how your marketing efforts affect daily traffic, customer retention, churn, and more all with the aim of identifying if users are satisfied with your app, and what to do next to drive better customer satisfaction and profitability.

Localytics dashboard template example
Localytics marketing dashboard example
HubSpot Marketing Analytics Dashboards

How Can This Dashboard Help?

The Blog Performance Tracking Dashboard looks at your most highly-trafficked blog posts each month. It helps you to identify what blog topics your readers enjoy the most, what percentage of traffic comes from new vs. old blogs, how users engage with different topics, and much more. With key metrics such as number of subscribers, blog engagement by CTR, and blog engagement by pageviews, you can make informed decisions on adjusting your blogging strategy.

HubSpot dashboard template example
HubSpot marketing dashboard example – HubSpot Marketing: Blog performance tracking dashboard template

Email Marketing Dashboards

Why Should You Use Email Marketing Dashboards?

With email marketing dashboards, you can set, track, analyze and measure your most important email marketing metrics and KPIs with ease, and all at one place. By tracking and measuring how the metrics and KPIs you previously set change from month to month, you will be able to understand how your email marketing campaign performs, how close you are to your goals, and whether or not you need to make any adjustments to your existing strategy.

With email marketing dashboards, you will be able to monitor your engagement overview, audience’s fatigue to marketing emails, overall success of email campaigns, and much more.

How to Track Email Marketing Performance with Dashboards? 

One of the easiest ways to measure email marketing performance is by tracking and measuring email marketing metrics that are created through different analytics tools and programs, such as HubSpot, MailChimp, Credo, Seventh Sense, Marketo, and others. These tools can assist you in gathering and analyzing data about email marketing performance and show metrics such as CTR, open rate, number of subscribers, number of sent emails, new leads, and more. 

Essential Metrics and KPIs for your Email Marketing Dashboard

  • Email CTR
  • Email open rate 
  • Number of subscribers
  • Numbers of emails delivered
  • Unsubscribe rate
  • Sessions by channel and page
  • Contacts lost
  • Daily and monthly audience fatigue breakdown
  • Bounce rate
  • Spam complaints
  • Social shares
  • Email forwards
  • Conversion rate

18 Email Marketing Dashboard Templates

HubSpot Marketing Email Performance Dashboards

How Can These Dashboards Help?

HubSpot Marketing email performance dashboards help you to track and measure the overall performance of your email marketing efforts. Track emails sent, opened, and clicked as well as your overall open rate, click rate, new subscribers, and more. It helps you identify what’s your overall email open rate, overall email click rate, how many new subscribers your email campaign has generated, which emails generate the most clicks, and more. It gives you an overall view of your email marketing pipeline, and more.

7 HubSpot Marketing Email Performance Dashboard Templates

HubSpot Email Marketing Overview Dashboard example
HubSpot email marketing dashboard example – HubSpot email marketing overview dashboard template
Mailchimp Email Marketing Dashboards

What is Mailchimp?

Mailchimp is a marketing automation platform and email marketing service that gives you the ability to create and manage your mailing lists, newsletters, automate email campaigns and much more. Mailchimp is considered one of the most popular tools for organizing and managing customer-facing email activities.

How Can This Dashboard Help?

The MailChimp Dashboard Template can help you to measure the overall performance of your email campaign, and visually monitor your most important email marketing metrics, from subscribe rate, and subscribe rate, to open rate, click rate, most successful email campaigns, and more. 

MailChimp Dashboard Template
MailChimp email marketing dashboard example
Seventh Sense Email Marketing Dashboards

What is Seventh Sense?

Seventh Sense is a sales and marketing tool that can help you generate, track, and analyze data about your prospective and existing customers, all with the aim to make better-informed decisions when adjusting your sales and marketing strategy. 

What makes this tool different is that it doesn’t only collect the standard open and click-through rates, but also tracks user behavior, which allows creating personalized reports on your contacts’ email activity.

How Can These Dashboards Help?

The Seventh Sense Email Marketing Dashboards can help you determine how engaged your contacts really are, and when you should be sending out emails to get optimal results. Use these dashboards to analyze trends emerging among your email marketing campaigns, and ensure your email marketing campaigns are producing optimal results.

6 Seventh Sense Email Marketing Dashboards Templates

Here are 6 Seventh Sense Email Marketing Dashboards Templates you can try our right now. Some of these databoards integrate only with Seventh Sense, while others combine data from multiple data sources such as Google Analytics, HubSpot, and similar.

Multiple Data Sources:

Seventh Sense dashboard template example
Seventh Sense email marketing dashboard example – Seventh Sense: Engagement overview dashboard template
Google Analytics Email Marketing Dashboards

How Can This Dashboard Help?

The Google Analytics Email Marketing Dashboard Template can be used to measure the effectiveness of your email marketing campaigns. By tracking email sessions and signups by campaign, device, date, and more, you can get a comprehensive overview of the overall success of your strategy as well as performance on a campaign basis. 

Google Analytics Email Marketing Dashboard Template
Google Analytics email marketing dashboard example
SendGrid Email Marketing Dashboards

What is SendGrid?

SendGrid is a cloud-based email delivery platform that completely replaces your email infrastructure so you don’t have to build, scale, and maintain these systems in-house. SendGrid is also considered one of the best email tools for developers with complex requirements.

How Can This Dashboard Help?

SendGrid dashboard template provides you with insights about your email delivery, open rates, and click rate performance to grow your business—all in one place. Use this dashboard to discover the overall performance of your emails, see what leads to subscribes and unsubscribes, and rank your best emails in terms of performance.

SendGrid dashboard template
SendGrid email marketing dashboard example
Marketo Email Marketing Dashboards

What is Marketo?

Marketo is a marketing automation software that works across multiple channels, website and search advertisements, email, video, and more with the aim to automate marketing tasks and campaigns, as well as sales tasks and workflows and lead generation for B2B and B2C marketing professionals.

How Can This Dashboard Help?

The Marketo Email Marketing Dashboard gives you a high-level overview of your email marketing metrics from Marketo, helps you track your email marketing performance, and identify how your list engages with your emails, number of leads gained from email, and much more.

Marketo Email Marketing Dashboard
Marketo email marketing dashboard example
Campaign Monitor Email Marketing Dashboards

What is Campaign Monitor?

Campaign Monitor is an email marketing software suitable for small to midsize businesses. This tool enables you to use automated emails for a variety of purposes, including welcoming a customer, sending someone a reminder about an upcoming event, and similar. It has a wide array of email and newsletter templates that cover most small to midsize businesses’ needs, and it’s a great option to consider if you are new to email marketing.

How Can This Dashboard Help?

This Campaign Monitor dashboard template provides you with insights about your list growth, and campaign performance to grow your business in one place. Use this dashboard to discover the overall performance of your emails, see what leads to subscribes and unsubscribes, and rank your best emails in terms of performance.

Campaign Monitor dashboard template
Campaign Monitor email marketing dashboard example

Ecommerce Marketing Dashboards

Why Should You Use Ecommerce Marketing Dashboards?

With eCommerce marketing dashboards, you can monitor your most important eCommerce metrics and KPIs with ease, and all in one place. By tracking and measuring how the eCommerce metrics and KPIs you previously set change from month to month, you will be able to understand how your online business performs, how to make adjustments to meet your goals, and how close you are to your set goals.

How to Track Ecommerce Performance with Marketing Dashboards?

One of the easiest ways to measure the performance of your online store is by tracking and measuring eCommerce metrics that are created through different analytics tools and programs, such as Shopify, WooCommerce, Google Analytics, and similar.

These tools and software can assist you in gathering and analyzing data about the performance of your online business and show important metrics such as abandoned checkouts, net sales, new customers, number of orders, net quantity by top products, returns, gross sales, total customers, and more.

Essential Metrics and KPIs for your Ecommerce Dashboard

  • Conversion Rate
  • Conversion Rate Per Traffic Channel
  • Customer Lifetime Value (CLTV)
  • Customer Retention Rate
  • Annual Repurchase Rate
  • Average Order Value (AOV)
  • Net Profit
  • Cart Abandonment Rate
  • Add to Cart Rate
  • Orders Per Active Customers
  • Gross Merchandise Volume (GMV)
  • Return on Investment (ROI)
  • Return on Ad Spend (ROAS)
  • Return on Marketing Investment (ROMI)
  • Cost Per Acquisition (CPA)
  • Customer Acquisition Cost (CAC)
  • Average Profit Per Customer
  • Revenue Per Site Visitor
  • Bounce Rate

10 Ecommerce Marketing Dashboard Templates

Shopify Dashboards

What is Shopify?

Shopify is one of the leading and most popular eCommerce platform with over 200 million active users worldwide. This eCommerce platform allows anyone to set up an online store and sell their products, no matter whether you want to sell physical products, digital products, or offer services and consultations, classes and lessons, and even rentals. 

How Can These Dashboards Help?

Shopify dashboards can help you get a quick overview of the performance of your online store. With these dashboards, you can answer questions like how many orders your store receives on a daily or monthly basis, how much money you make, how much discounts and refunds your store issues, what are your best selling products, and much more. Metrics cover everything from monthly sales, shopping cart abandonment rates, most popular products, new and returning customers sales, average order value, and similar.

3 Shopify Dashboard Templates

Multiple Data Sources

Shopify Store Overview Dashboard Template example
Shopify e-commerce dashboard example – Shopify store overview dashboard template
Google Analytics Ecommerce Dashboards

How Can These Dashboards Help?

Google Analytics ecommerce dashboards templates give you full insight into your ecommerce store’s performance, analyze which factors lead to sales for your ecommerce shop, measure ecommerce performance based on product sales, and much more. Use these dashboard templates to get actionable data on your store’s transactions, sales, revenue, conversion rates and more.

4 Google Analytics Ecommerce Dashboards Templates

Here are 4 Google Analytics ecommerce dashboards templates you can try our right now. Some of these dashboards use only Google Analytics, while other pull data from multiple software and tools, such as Mailchimp, Facebook Ads, Google Ads, and so on.

Multiple Data Sources

Google Analytics Product Revenue Dashboard Template example
Google Analytics e-commerce dashboard example – Google Analytics: Product revenue dashboard template
Facebook Ads Ecommerce Dashboards

How Can These Dashboards Help?

Use these dashboard templates to get an up-to-date overview of your Facebook ad spend and performance, and better understand the cost of your PPC campaign. Track how much you’ve spent, which campaigns are performing best, and more.

2 Facebook Ads Ecommerce Dashboard Templates

Here are 2 Facebook Ads ecommerce dashboard templates you can download right now.

Facebook Ads Purchase & Leads Breakdown Dashboard Template example
Facebook Ads e-commerce dashboard example – Facebook Ads: Purchase and leads breakdown dashboard template
WooCommerce Dashboards

What is WooCommerce?

WooCommerce is a WordPress plugin that allows you to set up an online store and sell your products with ease on any WordPress site that you own. Like Shopify, WooCommerce is also a very popular tool, and it’s considered a leading website builder for online stores.

How Can This Dashboard Help?

This WooCommerce dashboard template helps you get a comprehensive overview of the metrics that are most important to your online store, including total sales, popular products, and new customers. With this dashboard, you can identify the total amount of money made from the sale of your products, how many orders were placed in the last 30 days, how many people purchased for your store for the first time, what are your top-selling products, and much more.

WooCommerce Shop Overview Dashboard Template example
WooCommerce e-commerce marketing dashboard example

Marketing Automation Dashboards

Why Should You Use Marketing Automation Dashboards?

With marketing automation dashboards, you can monitor your most important marketing automation processes in one place. See how each marketing and sales campaigns perform, and easily identify where you need to make improvements, and how close you are to your goals.

How to Track Marketing Automation with Dashboards?

This one is simple. In order to connect your favorite analytics tools with Databox, all you need to do is to navigate to our Integrations page, filter by category and select Marketing Automation, and then select the tool you are looking for, from HubSpot, Active Campaign, and SharpSpring, to Marketo, Klaviyo, and Salesforce. All our integrations come loaded with thousands of default metrics, pre-configured Datablocks, and pre-built reporting templates.

Essential Metrics and KPIs for your Marketing Automation Dashboards

  • Number of active/inactive contacts
  • Prospect qualification rate
  • CTR
  • Conversion rates
  • Form fill rate
  • Unsubscribe email rate
  • Email open rate
  • Email CTR
  • Lead average score
  • Cost per prospect
  • Income generated
  • Marketing automation ROI
  • Repurchase rate

62 Marketing Automation Dashboard Templates

HubSpot Marketing Automation Dashboards

How Can These Dashboards Help?

Marketing automation dashboards help you track your most important marketing automation processes with ease, whether that’s tracking the performance of your email marketing campaigns, website performance, sales performance, lead generation efforts, and similar. By tracking and measuring your efforts and performance, you can easily spot where you need to make improvements, whether you are hitting your goals and more. 

49 HubSpot Marketing Dashboard Templates

Here are 49 HubSpot Marketing dashboard templates you can download right now. Some of these dashboards only integrate with HubSpot Marketing, while others pull data from other sources such as HubSpot CRM, social media accounts, SEO tools, and more.

Multiple Data Sources:

Marketing Funnel Rollup dashboard template example
HubSpot marketing automation dashboard example – Marketing funnel rollup dashboard template
Google Analytics Marketing Automation Dashboards

How Can These Dashboards Help?

Use these dashboards to find out which blog posts convert search traffic into users or customers, and which posts engage readers. These dashboard templates can help you make better adjustments to your strategy based on past success.

2 Google Analytics Marketing Automation Dashboard Templates

Google Analytics Organic Blog Traffic Dashboard template example
Google Analytics marketing automation dashboard example – Google Analytics: Organic blog traffic dashboard template
ActiveCampaign Dashboards

What is ActiveCampaign?

Active campaign is a CRM and marketing automation tool that aims to create a better customer experience. Active campaigns is suitable for B2B businesses, online stores, digital businesses, and more. With this tool, you can send newsletters and emails targeted to each contact’s interests, and make every email campaign feel more personal.

How Can Theis Dashboard Help?

The ActiveCampaign Overview Dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics and helps you learn how your email and marketing automation is performing. Use this dashboard to identify the number of closed deals in the last month, which campaigns have received the most engagement, how engaged are your subscribers, whether your list is growing, and much more. 

ActiveCampaign (Pipeline Performance and Campaign Engagement) Overview Dashboard Template example
ActiveCampaign marketing automation dashboard example
Marketo Marketing Automation Dashboards

How Can This Dashboard Help?

This Marketo Activity Dashboard gives an overview of all the activities you have completed in Marketo, with a focus on email. It helps you to track your marketing activity and learn how your subscriber list engages with your emails, numbers of emails sent, number of leads, and more. 

Marketo Activity Dashboard template example
Marketo marketing automation dashboard example
CallRail Marketing Automation Dashboards

What is CallRail?

CallRail is a tool that helps you to track and manage your phone leads, and overall, determine which marketing campaigns are driving quality leads. 

How Can These Dashboards Help?

CallRaill dashboards show you many things, among which are the responsiveness of your sales team to incoming calls, total calls, the average duration of all calls, and much more. Use these dashboards to learn which sources are driving first callers and total calls, identify how is your team handling incoming volume call, and more.

CallRail Marketing Automation Dashboard Templates

CallRail Overview Dashboard template example
CallRail marketing automation dashboard example – CallRail overview dashboard template
StackAdapt Dashboards

What is StackAdapt?

StackAdapt is a native advertising platform that aims to help its users accelerate customer engagement and acquisition. This platform distributes and promotes content using real-time, data-driven audience targeting, and offers different ad formats, such as display, native, video and connected TV (CTV).

How Can These Dashboards Help?

Use these dashboards to see the effectiveness of your campaigns, which one generates the most traffic, which of your Advertisers are the most successful, and more. Track and analyze your campaigns, see which ones bring in the most valuable traffic, which content brings the most conversions, the cost-effectiveness of your advertisers, and much more.

2 StackAdapt Dashboard Templates
StackAdapt Advertiser Overview dashboard template example
StackAdapt marketing automation dashboard example – StackAdapt: Advertiser overview dashboard template
Outreach Marketing Automation Dashboards

What is Outreach?

Outreach is a sales engagement tool that aims to help engage your leads and prospects across a broad set of interactions. You can use this tool to manage your team and connect sales and marketing staff together. Outreach aims to improve the effectiveness of your staff, improve your chance of customer conversion.

How Can These Dashboards Help?

These dashboards can provide you with greater visibility of your email delivery and engagement metrics, uncover key insights in your prospecting efforts and help you track the impact of every touch point, such as how many prospects are contacted daily, how many prospects engage with your sales team, number of leads generated and qualified from your email campaigns, number of emails delivered, numbers of emails replied, and much more.

Outreach Marketing Automation Dashboard Templates

Outreach (Prospect Overview) Dashboard Template example
Outreach marketing automation dashboard example – Outreach: Prospect overview dashboard template
Klaviyo Marketing Automation Dashboards

What is Klaviyo?

Klaviyo is an email marketing platform that is designed to help online businesses with marketing automation, especially when it comes to email marketing automation and SMS marketing automation. Key features of this tool include integration with multiple platforms, audience segmentation, and performance reporting.

How Can This Dashboard Help?

Klaviyo dashboard template provides you with insights about your email open and click rates, subscribers growth, and email performance to grow your business in one place. It helps you answer questions like how engaged is your email list, how many leads subscribe and unsubscribe from your emails, what are your best emails in terms of performance, and more.

Klaviyo Dashboard Template
Klaviyo marketing automation dashboard example
Pardot Marketing Automation Dashboards

What is Pardot?

Pardot is a marketing automation platform by SalesForce that offers email automation, targeted email campaigns, and lead management for B2B sales and marketing organizations.

How Can This Dashboard Help?

With the Pardot (Opportunities & Prospects Overview) Dashboard Template, you can track your opportunities and prospects and get a holistic view of your prospects’ growth. Use this dashboard to see how your most important lead metrics are trending over time, monitoring the growth of your opportunities and prospects by campaign, and dig deeper into your data to identify where you need to make adjustments or improvements. 

Pardot  Dashboard Template example
Pardot marketing automation dashboard example

Wrap Up

Pheew. We really went through a lot of marketing dashboards here. Exactly 213. 

The bottom line?

Marketing dashboards are essential for running a successful business today.

Without using the right dashboards to track your key metrics and KPIs, it’s unlikely you will be able to keep pace with your competitors and scale your business.

These dashboards will not only help you with decision making and budget allocation but also enable you to see whether your marketing strategy and tactics are moving the needle.

So, instead of wondering how your marketing team performs, download one (or a few) of our 213 marketing dashboard templates to get actionable insights with the click of a button.

About the author
Tamara Omerovic
Tamara Omerovic Tamara is Content Editorial Manager at Databox. She is an SEO aficionado, a coffee addict, and a huge museum lover! When she's not working or writing, she enjoys visiting an art gallery, drinking her 5th coffee with her friends, or playing video games.

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