Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Engagements using Databox, follow these steps:
CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.
CPE by Ad Group measures the average cost per engagement for each individual ad group on Pinterest, showing effectiveness of targeting and creative.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
Paid Pin clicks by Objective measures the number of clicks on a Pinterest ad based on the campaign objective set by the advertiser, such as increased brand awareness, website traffic, or app installs.
Earned Outbound Clicks by Ad Group measures the number of clicks on outbound links from your Pinterest Ads, generated by users beyond the initial click on the ad.
Paid Saves by Ad is a metric that measures the number of times users have saved a Pin as a result of a paid advertisement on Pinterest. It indicates the engagement and interest generated by the ad.
Earned Saves by Campaign measures the number of times a pin from a Pinterest ad campaign is saved by users, indicating interest and potential for organic reach.
Average video play time by Ad Group is a metric that shows the average amount of time users watch a video within each ad group on Pinterest, helping to gauge audience engagement and optimize video content strategy.