Average video play time by Ad Group is a metric that shows the average amount of time users watch a video within each ad group on Pinterest, helping to gauge audience engagement and optimize video content strategy.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Video Play Time by Ad Group using Databox, follow these steps:
CPE (Cost Per Engagement) is a metric that measures the cost an advertiser pays for each viewer interaction with their ad, such as clicks, likes, shares, or comments on Pinterest.
Engagement Rate by Objective measures the level of interaction on a Pinterest Ad based on the campaign goal such as awareness, consideration, or conversion. It indicates how well the ad is engaging the target audience.
Pin clicks by Objective is a metric that shows the number of clicks on Pins based on the specific advertising objective set for the campaign, helping to gauge performance and optimize strategies accordingly.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.
ROAS (Return on Ad Spend) by Campaign metric measures the revenue generated compared to the ad spend for each specific advertising campaign on Pinterest. It indicates the effectiveness of each campaign in driving sales and helps optimize advertising strategies.
Saves by Ad Group shows the number of times users saved a Pin from a specific ad group. It indicates interest and can lead to increased brand visibility and engagement.
The Paid Saves by Ad Group metric measures the number of times users saved a promoted pin to their boards on Pinterest, indicating strong interest and potential for further engagement.
Average video play time is the average duration viewers watch a video ad on Pinterest, providing insights into engagement levels and effectiveness of the video content.