Earned Engagement by Campaign measures the organic interactions and activity generated from a Pinterest ad campaign, indicating its impact beyond paid promotion.
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Used to show comparisons between values.
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To track Earned Engagements by Campaign using Databox, follow these steps:
Paid Impressions by Campaign metric measures the total number of times your ad is seen on Pinterest, broken down by different advertising campaigns. It helps you track the reach and visibility of your ads across various campaigns.
Earned Impressions by Ad is the total number of times your ad appeared on Pinterest through user sharing or engagement, amplifying your reach organically.
CPC by Ad Group is the average cost per click for each ad group in a Pinterest campaign, indicating how much you are paying for each click generated by that specific ad group.
Cost per thousand impressions (CPM) is a metric used in advertising that represents the cost of reaching 1,000 people with an ad. It helps measure the efficiency of a campaign in terms of cost per impression.
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Reach by Campaign is a metric that shows the unique number of Pinterest users who saw your ad within a specific campaign, providing insights into the overall audience reach and exposure.
ROAS (Return on Ad Spend) by Campaign metric measures the revenue generated compared to the ad spend for each specific advertising campaign on Pinterest. It indicates the effectiveness of each campaign in driving sales and helps optimize advertising strategies.
Save Rate is the percentage of users who save a Pin to their board after viewing it. It measures engagement and interest in the content, helping in assessing the success of Pinterest Ads.