Earned Engagement by Campaign measures the organic interactions and activity generated from a Pinterest ad campaign, indicating its impact beyond paid promotion.
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Used to show comparisons between values.
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To track Earned Engagements by Campaign using Databox, follow these steps:
Spend by Campaign is the total amount of money spent on advertising within a specific campaign on Pinterest over a set period of time.
Paid Impressions by Objective is a metric that measures the number of times a Pinterest ad is displayed to users based on the campaign objective chosen by the advertiser. It helps track ad visibility and campaign performance.
Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
CTR by Campaign measures the click-through rate for each specific ad campaign on Pinterest. It helps track campaign performance by showing how many clicks an ad receives relative to the number of times it is shown.
Click-through rate (CTR) by Ad is a key metric in Pinterest Ads that shows the percentage of people who clicked on a specific ad after seeing it, helping to measure ad effectiveness.
Frequency by Ad Group shows how many times, on average, an individual has seen an ad within a specific ad group on Pinterest. It helps track ad fatigue and audience saturation.
Saves by Ad Group shows the number of times users saved a Pin from a specific ad group. It indicates interest and can lead to increased brand visibility and engagement.
Save rate by Campaign is a metric in Pinterest Ads that measures the percentage of people who save your ad to their boards, indicating strong interest and potential for future engagement.