Earned Video Views represent the number of times your video content was viewed as a result of social actions such as shares or re-shares on Pinterest. It indicates audience engagement and organic reach.
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To track Earned Video Views using Databox, follow these steps:
Impressions by Ad is a metric that measures the number of times your ad has been displayed on Pinterest to users, showing how many opportunities there are for your ad to be seen.
Impressions by Objective measures the total number of times your ad was seen by users based on the specific goal or objective of your Pinterest ad campaign.
Paid Impressions represent the number of times your Pinterest ad was displayed to users during a paid campaign, indicating potential reach and visibility.
CPC by Campaign is the average cost per click within a specific Pinterest ad campaign, showing how much you are paying for each click generated.
Engagements by Objective is a metric that measures the total engagements generated from a Pinterest Ads campaign based on the specific campaign objective set by the advertiser.
Earned CTR by Campaign measures the click-through rate of users who engaged with a Pinterest ad and later interacted organically with your brand's Pinterest profile or content. This metric indicates the effectiveness of your ad in driving further engagement.
Order value is the average amount of money generated from each customer transaction, an important metric to measure the effectiveness of your Pinterest Ads campaigns.
Paid Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and potential future engagement.