DataboxDatabox Databox

Pinterest Ads CPE by Campaign

CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.

With Databox you can track all your metrics from various data sources in one place.

CPE by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPE by Campaign"?
CPE (Cost Per Engagement) by Campaign is a key metric in Pinterest Ads that measures the average cost for each user engagement (e.g., click, like, comment) generated by a specific advertising campaign. It helps advertisers understand the efficiency and effectiveness of their campaigns in driving user interaction and allows for better optimization to achieve desired engagement results at a controlled cost.
Example: Calculating the Cost Per Engagement (CPE) by Campaign to measure the efficiency of Pinterest ad campaigns in driving user interactions such as saves, clicks, and comments.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPE by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPE by Campaign using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPE by Campaign on the Performance screen
  6. 6
    Get CPE by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPE by Campaign
Pinterest Ads integration with Databox Track CPE by Campaign from Pinterest Ads in Databox GET STARTED

General

  • Description
    CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Track all of your key business metrics from one screen

GET STARTED
Databox app preview