Engagements by Objective is a metric that measures the total engagements generated from a Pinterest Ads campaign based on the specific campaign objective set by the advertiser.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagements by Objective using Databox, follow these steps:
Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
Paid Engagement by Campaign measure the interactions (likes, comments, shares) on Pinterest content as a result of advertising campaigns, providing insights on engagement levels.
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
Earned Outbound Clicks by Ad Group measures the number of clicks on outbound links from your Pinterest Ads, generated by users beyond the initial click on the ad.
Reach by Campaign is a metric that shows the unique number of Pinterest users who saw your ad within a specific campaign, providing insights into the overall audience reach and exposure.
ROAS (Return on Ad Spend) by Campaign metric measures the revenue generated compared to the ad spend for each specific advertising campaign on Pinterest. It indicates the effectiveness of each campaign in driving sales and helps optimize advertising strategies.
Paid Saves is a Pinterest Ads metric that measures the number of times users save a Pin that they discovered through a paid promotion on the platform. It indicates engagement and potential for organic distribution.
Paid Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and potential future engagement.