The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement rate by Ad Group using Databox, follow these steps:
The Spend metric in Pinterest Ads refers to the amount of money you have spent on your ad campaigns to reach your target audience and promote your products or services on the platform.
Engagements by Ad metric measures the total number of interactions with your Pinterest Ads, including saves, clicks, comments, and more, indicating user engagement level.
Paid Pin clicks by Campaign is a metric that measures the total number of clicks on your Pinterest ads within a specific campaign, showing how effective each campaign is at driving traffic.
Paid Outbound Clicks measure the number of times users clicked on your ad and were directed to an external website or landing page. It indicates engagement and interest in your ad content.
Paid Outbound Clicks by Ad Group measures the number of clicks on your ads that resulted in users leaving Pinterest to visit your website or landing page, broken down by specific ad groups.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
Paid Saves by Ad is a metric that measures the number of times users have saved a Pin as a result of a paid advertisement on Pinterest. It indicates the engagement and interest generated by the ad.
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.