DataboxDatabox Databox

Pinterest Ads Engagement rate by Ad Group

The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.

With Databox you can track all your metrics from various data sources in one place.

Engagement rate by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement rate by Ad Group"?
The Engagement rate by Ad Group metric measures the level of interaction and involvement your ads generate within specific ad groups. It calculates the percentage of people who have engaged with your ad content, such as clicks, likes, comments, and shares, relative to the number of impressions your ads receive. This metric is crucial for evaluating the effectiveness of your ad groups in capturing audience interest and driving meaningful interactions.
Example: Monitor Engagement rate by Ad Group to compare performance and optimize campaigns. For example, Group A has a 3% engagement rate, while Group B has 1.5%. Allocate budget to Group A for higher engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement rate by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement rate by Ad Group using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement rate by Ad Group on the Performance screen
  6. 6
    Get Engagement rate by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement rate by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest Ads integration with Databox Track Engagement rate by Ad Group from Pinterest Ads in Databox GET STARTED

General

  • Description
    The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview