The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement rate by Ad Group using Databox, follow these steps:
CPV by Ad Group is the cost per view metric that helps track how much you're paying for each video view within different ad groups on Pinterest.
Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
Earned Engagement by Campaign measures the organic interactions and activity generated from a Pinterest ad campaign, indicating its impact beyond paid promotion.
Outbound Clicks by Ad Group measures the number of clicks on an ad that lead users to external websites or landing pages, showing which ad groups drive the most traffic.
Reach by Ad Group is a metric that shows the unique number of users who saw your ad within a specific ad group, indicating the potential audience reached by your campaign.
Reach by Ad measures the number of unique people who saw your ad at least once. It is the total audience reached by your ad campaign across different channels.
Save Rate is the percentage of users who save a Pin to their board after viewing it. It measures engagement and interest in the content, helping in assessing the success of Pinterest Ads.
Video Views metric measures the number of times your video ad has been viewed by users on Pinterest. It helps track engagement and gauge the effectiveness of your video content.