Paid Impressions represent the number of times your Pinterest ad was displayed to users during a paid campaign, indicating potential reach and visibility.
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To track Paid Impressions using Databox, follow these steps:
Impressions by Ad Group measures the total number of times ads from a specific ad group were displayed to users on Pinterest. It helps evaluate the reach and visibility of each ad group.
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
Paid CTR by Ad metric measures the click-through rate of your Pinterest ads, showing the percentage of users who clicked on your ad after seeing it. It helps analyze ad performance and effectiveness.
Earned Pin clicks by Ad is the number of clicks on your Promoted Pin from people who saved or re-pinned it, driving additional organic traffic to your website.
ROAS (Return on Ad Spend) by Campaign metric measures the revenue generated compared to the ad spend for each specific advertising campaign on Pinterest. It indicates the effectiveness of each campaign in driving sales and helps optimize advertising strategies.
Earned Saves is a metric that measures when a user saves (or repins) a promoted Pin to one of their own boards. It indicates high user interest and engagement with the content.
Save rate by Ad metric measures the percentage of users who save your ad to their boards on Pinterest, indicating interest or intent to revisit or take action in the future.
Average video play time by Ad measures the average duration that users watched a video ad on Pinterest. It helps advertisers gauge viewer engagement and optimize their video content for better performance.