The Average video play time by Campaign metric measures the average duration that users watch a video within a specific advertising campaign on Pinterest. It helps assess viewer engagement and content effectiveness.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Video Play Time by Campaign using Databox, follow these steps:
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
Earned Impressions by Campaign metric tracks the additional impressions generated from social engagement such as likes, shares, and comments on Pinterest Ads.
Cost Per Engagement (CPE) by Ad is the average cost incurred for each engagement generated by a specific ad on Pinterest, including clicks, saves, and other interactions.
CPV by Campaign is the cost per view metric in Pinterest ads, showing cost incurred for each view of a promoted pin within specific campaign, helps measure video ad performance.
Frequency by Ad Group shows how many times, on average, an individual has seen an ad within a specific ad group on Pinterest. It helps track ad fatigue and audience saturation.
ROAS (Return on Ad Spend) is a metric that measures the revenue generated for every dollar spent on advertising. It helps evaluate the effectiveness and efficiency of advertising campaigns.
Paid Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and potential future engagement.
Earned Saves by Ad Group measures the number of times a user saves a pin from your ad to their own Pinterest boards, increasing organic visibility.