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Pinterest Ads CPE by Ad

Cost Per Engagement (CPE) by Ad is the average cost incurred for each engagement generated by a specific ad on Pinterest, including clicks, saves, and other interactions.

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CPE by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPE by Ad"?
Cost Per Engagement (CPE) by Ad is a metric that measures the average cost incurred by advertisers for each engagement generated by their Pinterest ads. An engagement can include actions such as clicks, saves, and close-ups on the ad. Calculated by dividing total spend by the number of engagements, CPE by Ad helps advertisers assess the effectiveness and efficiency of their ad campaigns in driving user interactions on the platform.
Example: A clothing brand wants to track engagement on their new Pinterest ad campaign promoting summer dresses. By analyzing CPE by Ad, they can see the cost per engagement for each individual dress pin.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPE by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPE by Ad using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPE by Ad on the Performance screen
  6. 6
    Get CPE by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPE by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track CPE by Ad from Pinterest Ads in Databox GET STARTED

General

  • Description
    Cost Per Engagement (CPE) by Ad is the average cost incurred for each engagement generated by a specific ad on Pinterest, including clicks, saves, and other interactions.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 90 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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