Cost Per Engagement (CPE) by Ad is the average cost incurred for each engagement generated by a specific ad on Pinterest, including clicks, saves, and other interactions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPE by Ad using Databox, follow these steps:
Paid Impressions by Ad Group measures the total number of times your ads were displayed to users within a specific ad group on Pinterest, helping evaluate ad performance and reach.
Earned Impressions by Ad Group measures the number of additional impressions a Pinterest ad receives through saves, close-ups, and other engagements beyond its initial impression.
Paid Pin clicks by Campaign is a metric that measures the total number of clicks on your Pinterest ads within a specific campaign, showing how effective each campaign is at driving traffic.
Paid Outbound Clicks by Ad Group measures the number of clicks on your ads that resulted in users leaving Pinterest to visit your website or landing page, broken down by specific ad groups.
Earned Outbound Clicks by Ad Group measures the number of clicks on outbound links from your Pinterest Ads, generated by users beyond the initial click on the ad.
Reach by Ad Group is a metric that shows the unique number of users who saw your ad within a specific ad group, indicating the potential audience reached by your campaign.
Saves represent the number of times users save a Pin to their boards, indicating interest and potential for future engagement or purchase. Tracking Saves helps gauge content popularity and audience preferences for Pinterest Ads optimization.
Video Views by Ad Group metric tracks the number of times a video ad has been viewed within each ad group on Pinterest, providing insights into which ad groups are driving the most views and engagement.