Earned Outbound Clicks by Campaign is a metric that measures the number of clicks on your Pinterest ads that drive users to external sites, gained through organic interaction.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Outbound Clicks by Campaign using Databox, follow these steps:
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Cost Per Engagement (CPE) by Ad is the average cost incurred for each engagement generated by a specific ad on Pinterest, including clicks, saves, and other interactions.
The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
Click-through rate (CTR) by Ad is a key metric in Pinterest Ads that shows the percentage of people who clicked on a specific ad after seeing it, helping to measure ad effectiveness.
The Paid CTR by Campaign metric measures the click-through rate (CTR) of your ads within specific campaigns on Pinterest, indicating the effectiveness of your campaign targeting and ad creative.
Earned CTR by Campaign measures the click-through rate of users who engaged with a Pinterest ad and later interacted organically with your brand's Pinterest profile or content. This metric indicates the effectiveness of your ad in driving further engagement.
Pin clicks by Objective is a metric that shows the number of clicks on Pins based on the specific advertising objective set for the campaign, helping to gauge performance and optimize strategies accordingly.
Paid Pin clicks by Objective measures the number of clicks on a Pinterest ad based on the campaign objective set by the advertiser, such as increased brand awareness, website traffic, or app installs.