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Pinterest Ads Earned Impressions by Objective

Earned Impressions by Objective measures the number of additional impressions generated by user engagement with a Pinterest ad, boosting organic reach and awareness.

With Databox you can track all your metrics from various data sources in one place.

Earned Impressions by Objective 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Earned Impressions by Objective"?
Earned Impressions by Objective is a Pinterest Ads metric that measures the total number of organic impressions generated as a result of a promoted pin or ad campaign. It indicates the reach achieved beyond paid promotion, showing how the content has resonated with users and been shared or engaged with organically. This metric helps assess the effectiveness of a campaign in driving additional exposure and brand awareness through user interaction and sharing.
Example: A company running a brand awareness campaign on Pinterest saw a high number of Earned Impressions by Objective, indicating their Pins were shared and viewed by users beyond their initial target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Earned Impressions by Objective in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Earned Impressions by Objective using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Earned Impressions by Objective on the Performance screen
  6. 6
    Get Earned Impressions by Objective performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Earned Impressions by Objective
Pinterest Ads integration with Databox Track Earned Impressions by Objective from Pinterest Ads in Databox GET STARTED

General

  • Description
    Earned Impressions by Objective measures the number of additional impressions generated by user engagement with a Pinterest ad, boosting organic reach and awareness.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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