Paid Engagement by Ad is a metric that measures the number of interactions or actions taken on a Pinterest ad as a result of paid promotion, such as saves, clicks, and comments.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Engagements by Ad using Databox, follow these steps:
Paid Impressions by Ad Group measures the total number of times your ads were displayed to users within a specific ad group on Pinterest, helping evaluate ad performance and reach.
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Cost per thousand impressions (CPM) is a metric used in advertising that represents the cost of reaching 1,000 people with an ad. It helps measure the efficiency of a campaign in terms of cost per impression.
CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.
Earned Pin clicks refer to the total number of times people clicked on your promoted pins after saving them to their own boards, indicating engagement and potential for organic reach.
Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.
Earned Video Views by Ad Group measures the number of views generated from people who watched your video ad and then went on to view other related videos or content on Pinterest.
Average video play time by Ad Group is a metric that shows the average amount of time users watch a video within each ad group on Pinterest, helping to gauge audience engagement and optimize video content strategy.