Paid Engagement by Ad is a metric that measures the number of interactions or actions taken on a Pinterest ad as a result of paid promotion, such as saves, clicks, and comments.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Engagements by Ad using Databox, follow these steps:
Impressions by Ad Group measures the total number of times ads from a specific ad group were displayed to users on Pinterest. It helps evaluate the reach and visibility of each ad group.
Paid Impressions by Objective is a metric that measures the number of times a Pinterest ad is displayed to users based on the campaign objective chosen by the advertiser. It helps track ad visibility and campaign performance.
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Paid Pin clicks by Ad is a Pinterest Ads metric that measures the number of times users clicked on a promoted pin, indicating engagement and interest in the ad. This data helps advertisers assess the effectiveness of their campaigns.
Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.
ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.
Paid Video Views is a metric that measures the number of times your video ad was viewed by users after being served as a paid ad on Pinterest, indicating engagement with your content.