Paid Engagement by Campaign measure the interactions (likes, comments, shares) on Pinterest content as a result of advertising campaigns, providing insights on engagement levels.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Engagements by Campaign using Databox, follow these steps:
Spend by Ad Group represents the total amount of money spent on advertising within specific ad groups on Pinterest, helping track campaign performance and optimize strategies.
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
Earned CTR by Ad Group is the click-through rate of a Pinterest ad group divided by the total engagements on Pins from that group, providing insights into the ad performance relative to organic content.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.
Saves by Ad Group shows the number of times users saved a Pin from a specific ad group. It indicates interest and can lead to increased brand visibility and engagement.
Earned Video Views represent the number of times your video content was viewed as a result of social actions such as shares or re-shares on Pinterest. It indicates audience engagement and organic reach.