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Pinterest Ads ROAS by Ad Group

ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.

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ROAS by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ROAS by Ad Group"?
ROAS by Ad Group is a metric that measures the Return on Advertising Spend specific to different ad groups within a campaign on Pinterest. It helps to analyze which ad groups are driving the highest return on investment by comparing the revenue generated from each ad group to the amount spent on advertising. This metric enables advertisers to optimize their campaign performance by allocating budget towards the most profitable ad groups.
Example: Ad Group A has a ROAS of 4.5, resulting in $4.5 in revenue for every $1 spent on advertising. Ad Group B has a ROAS of 2.8, generating $2.8 in revenue for each $1 spent. Monitoring and optimizing these ad groups can help maximize return on ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ROAS by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ROAS by Ad Group using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ROAS by Ad Group on the Performance screen
  6. 6
    Get ROAS by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ROAS by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track ROAS by Ad Group from Pinterest Ads in Databox GET STARTED

General

  • Description
    ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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