Paid Impressions by Campaign metric measures the total number of times your ad is seen on Pinterest, broken down by different advertising campaigns. It helps you track the reach and visibility of your ads across various campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Impressions by Campaign using Databox, follow these steps:
Engagements by Ad metric measures the total number of interactions with your Pinterest Ads, including saves, clicks, comments, and more, indicating user engagement level.
The Earned Click-Through Rate (CTR) by Ad metric measures the percentage of clicks on a Pinterest ad that come from saves, sends, or close-ups.
Paid Pin clicks by Ad is a Pinterest Ads metric that measures the number of times users clicked on a promoted pin, indicating engagement and interest in the ad. This data helps advertisers assess the effectiveness of their campaigns.
Outbound Clicks by Ad Group measures the number of clicks on an ad that lead users to external websites or landing pages, showing which ad groups drive the most traffic.
Frequency by Ad is a metric in Pinterest Ads that shows how many times, on average, a user has seen a specific ad. It helps measure ad fatigue and optimal reach.
ROAS (Return on Ad Spend) is a metric that measures the revenue generated from advertising compared to the amount spent on ads. It helps evaluate the effectiveness and profitability of advertising campaigns on platforms like Pinterest.
The Order value by Campaign metric measures the total revenue generated from each advertising campaign on Pinterest, providing insights into the effectiveness of each campaign in driving sales and ROI.
Saves represent the number of times users save a Pin to their boards, indicating interest and potential for future engagement or purchase. Tracking Saves helps gauge content popularity and audience preferences for Pinterest Ads optimization.